Marketing Director

ESSENTIAL FUNCTIONS

• Manages the occupancy process from first inquiry to receipt of deposit to move-in as it relates to the presentation, negotiation and promotion of the facility to that individual and/or family.

• Works with the prospective resident, family members and key influencers to facilitate a timely and beneficial commitment to the facility.

• Manages all information relating to the prospective resident/inquiry and maintains clear verbal and written communication regarding prospective residents with the Executive Director and COO.

• Accurately documents all aspects of the sales process for all contacts and prospective residents in the leads management system, REPS.

• Promotes the sales process through ongoing contact with prospective residents via telephone, personal visits, presentations and home visit activities, as appropriate.

• Provides Executive Director and COO planning information about opportunities or challenges, to be used in the development of strategies for maintaining optimal occupancy levels.

• Effectively communicates all documents related to residency, such as Residency Agreements.

• Conducts regular sales appointments within the facility with prospective residents.

• Participates in and helps plan community events for the purposes of increasing the sales pipeline resulting in future move-ins.

• Conducts presentations at community sales events.

• Identifies prospective leads through a variety of referrals, such as online and phone inquiries, face-to-face interactions and advertising leads.

• Responsible for the quarterly marketing plan.

• Participates in all sales training opportunities identified by the Executive Director and COO

QUALIFICATIONS:

• Education: Associate’s degree in Marketing, Public Relations or related field of study or equivalent experience. Bachelor’s degree preferred.

• Training and Experience: 3-5 years experience in a marketing or sales position, preferably in a senior living or healthcare environment. Detail oriented and excellent organizational and follow through skills. Excellent interpersonal, oral and written communication skills.

• Certifications and Licenses: None

• Job Knowledge: Ability to effectively engage and build relationships with customers. Ability to work independently, as well as with a team. Ability to understand customers’ needs and change strategies or tactics to meet those needs during the sales process.

WORKING CONDITIONS: Works in a clean, well lighted, ventilated building.

PHYSICAL DEMANDS: Standing, sitting, walking, lifting up to 30 lbs., handling, fingering, pushing, pulling, carrying, reaching overhead, reaching forward, reaching low, stooping, kneeling, climbing, crouching, twisting motion, and balancing. Corrected vision to 20/20 and hearing to normal range.

SPECIAL DEMANDS: Makes evening or weekend appointments as necessary. Available to travel as needed. Ability to work well with vendors, residents, physicians and Morningside employees as needed.