Brand Marketing Specialist (hybrid)

Title: Brand Marketing Specialist

Location: Atlanta, GA (Hybrid)

Duration: 12 Months (Contract)

Position Summary

• Manage several brand projects and ensure delivery on time and in full

• Help build and distribute marketing assets and other marketing content

• Conduct analysis regularly to understand marketing program performance and provide

recommendations to improve brand performance

• Support US annual brand plan execution

Key Responsibilities:

• Executes shipper, display and seasonal merchandising programs

• Partners with Creative, Packaging, Finance, Sourcing and Manufacturing teams to

develop seasonal products

• Monitors social trends to uncover emerging trends to drive sales

• Creates and manages monthly social media calendar

• Partners with center teams to execute social media plans and content

• Writes influencer marketing briefs for social media content

• Supports PR and brand communication plans

• Supports activation of local advertising campaigns

• Maintains brand website content and owns the Creations Recipe program

• Analyze ecommerce performance and develop content to drive digital share of voice

• Reviews competitor performance and items to identify best practices, threats and

opportunities; Generates learning on how we improve Newell performance

• Exhibit strong collaboration and marketing project management

Required Experience/Qualifications:

• A four-year college degree

• 2+ years of prior experience in brand management, marketing, or related roles is

preferred.

• Desire to function as a business owner and a passion for brand management.

Demonstrated ability to deliver results

• Strong understanding of marketing principles.

• Analytical mindset with the ability to interpret data and develop insights.

• Creative thinking and problem-solving skills.

• Strong organizational skills, attention to detail, and the ability to manage multiple

projects simultaneously.

• Strong communication skills, written and oral.

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with

marketing analytics tools.

• Up to 10% travel potential.

• Fluent in English.