Marketing and Social Media Director

Keller Williams St. Pete operates out of two premier locations in Downtown St Pete. We are building a dominant luxury brokerage brand, powered by cutting-edge AI tools and a culture that turns real estate agents into CEO-minded business leaders. We are looking for a Director of Marketing and Social Media who is equal parts creative visionary and execution machine. You will be the architect of everything visual and strategic that represents KW St. Pete — from agent-facing collateral to brokerage-wide recruiting campaigns. This is a high-ownership role where you will set the creative direction, build out scalable systems, and eventually grow and manage a team as the department expands. We are backed by new ownership, a bold growth plan, and an unapologetic commitment to being the most innovative brokerage in the market. This is not a maintenance role. This is a ground-floor opportunity to build a marketing department from scratch and own the creative engine behind a brokerage on the rise.

Brand & Brokerage Marketing (70%)

• Develop and execute a comprehensive marketing strategy to position KW St. Pete as the premier brokerage in Tampa Bay and attract top-producing agents
• Create compelling social media content across Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging platforms
• Produce short-form and long-form video content (Reels, TikToks, YouTube) using tools like CapCut and native platform editors
• Design on-brand graphics, presentations, and digital assets using Canva, Adobe Creative Suite, or equivalent tools
• Plan and manage content calendars, campaign rollouts, and posting schedules using tools and various platforms
• Collaborate with leadership on recruiting-focused content and campaigns that showcase the KW St. Pete value proposition
• Capture and produce content at brokerage events, trainings, awards ceremonies, and agent spotlights
• Monitor analytics, track engagement metrics, and iterate on strategy based on performance data
• Coordinate public relations efforts by managing relationship management activities with influencers, media outlets, and community partners.
• Engage with followers through comments, messages, and reviews to foster a vibrant online community while maintaining brand voice.
• Collaborate with cross-functional teams on branding projects, ensuring visual consistency across all digital channels.
• Proofread all content meticulously to uphold high standards of accuracy and professionalism before publication.
• Stay updated on the latest trends in digital marketing, social media management tools, and platform algorithms to keep strategies fresh and effective.

Agent Support & Collateral (30%)

• Design professional listing flyers, brochures, postcards, and digital marketing materials for agents
• Create and maintain business card templates and agent branding packages
• Build repeatable templates and systems so agent requests are fulfilled efficiently with consistent quality
• Manage intake process for agent marketing requests with clear turnaround expectations

Department Growth

• Build and document workflows and SOPs for a scalable marketing department
• As demand grows, hire, train, and manage additional team members (designers, content creators, coordinators)
• Own the department P&L alongside leadership, contributing to revenue growth through agent services

Who You Are

• A self-starter who takes ownership and a natural creative who lives and breathes content — you’re the person who’s always creating, posting, and thinking about what’s next
• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Highly proficient in Canva, CapCut, and social media platform-native creation tools; Adobe Creative Suite experience is a plus
• Deep, hands-on expertise across all major social media platforms (Instagram, TikTok, Facebook, YouTube, LinkedIn) — not just posting, but understanding algorithms, trends, and what drives engagement
• Strong graphic design eye and written communication skills with the ability to produce polished, professional print and digital materials
• Organized, deadline-driven, and process-oriented — you can juggle multiple projects without dropping the ball
• Comfortable on camera and behind it — you can direct a shoot and jump in front of the lens when needed
• Professional in presentation and communication — you’ll be interacting with high-producing agents and leadership daily
• Bonus: real estate marketing experience or familiarity with the brokerage model

Compensation & Benefits

$50,000 base salary + 15% revenue share of marketing department income generated from agents. Ground-floor opportunity to build and lead a department at one of the most forward-thinking brokerages in Tampa Bay!!

Pay: $45,000.00 - $50,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Please share a link to your portfolio, personal website, or 2–3 social media profiles that best represent your creative work. (Required)
• Tell us a piece of content or campaign you created that you’re most proud of. What was the goal, what did you create, and what were the results?

Work Location: In person