Paid Social Media Specialist

Job Summary
We are seeking an energetic and detail-oriented Paid Social Media Specialist to elevate our brand’s presence across various social media platforms. In this role, you will develop and execute innovative paid social advertising campaigns, harness the power of social listening tools, and craft compelling content that resonates with diverse audiences. Your expertise in digital marketing, graphic design, and analytics will drive engagement, increase conversions, and strengthen our brand identity. Join us to make a tangible impact through dynamic social media strategies that inspire action and foster lasting relationships.

Responsibilities

• Design, implement, and optimize targeted paid social media campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter to meet marketing objectives.
• Conduct thorough keyword research and utilize audience insights to refine ad targeting strategies for maximum reach and engagement.
• Create captivating visual content using software of your choice for Aesthetic, compelling pictures & videos.
• Monitor campaign performance using Google Analytics, Web analytics tools, and platform-specific insights; analyze data to inform ongoing strategy adjustments.
• Engage in social listening activities to understand audience sentiment, identify trending topics, and manage online reputation effectively.
• Collaborate with content creators to produce engaging videos, photography, and graphics that align with branding guidelines.
• Manage social media calendars using tools like Hootsuite or Buffer; ensure consistent posting schedules and timely responses to audience interactions.
• Maintain strong relationship management with influencers, partners, and community members to amplify campaign reach and foster brand loyalty.
• Proofread all content for accuracy, clarity, and brand consistency before publication; ensure messaging aligns with overall marketing goals.
• Stay updated on the latest trends in social media marketing, digital advertising innovations, and platform algorithm changes to keep campaigns fresh and effective.

Qualifications

• Proven experience in social media marketing with a focus on advertising campaigns on major platforms.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
• Strong understanding of SEO principles, web analytics (Google Analytics), and keyword research techniques.
• Familiarity with social listening tools like Hootsuite or Buffer for monitoring brand reputation and industry trends.
• Knowledge of branding strategies, public relations practices, and e-commerce environments to create cohesive campaigns.
• Excellent content creation skills including photography, video editing, proofreading, and storytelling abilities.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
• Strong relationship management skills with the ability to collaborate effectively across teams and external partners. Join us as a Paid Social Media Specialist to craft vibrant digital narratives that captivate audiences worldwide! Your creativity combined with analytical prowess will drive impactful results—empowering brands through innovative social media marketing strategies that inspire action every day!

Job Type: Part-time

Pay: $1,000.00 per month

Benefits:

• Employee discount
• Flexible schedule
• Parental leave

Work Location: In person