Social Media & Influencer Marketing Specialist

About Hot 8 Yoga At Hot 8 Yoga, we embody the practice we teach. Powered by heat, movement, and community, we are the premier hot yoga studio coast to coast with locations across California and New York City. Our philosophy is rooted in connection and in the belief that true transformation begins when individuals step into purpose-driven work. We offer a wide range of class styles, so there’s space for every level and every body and our studios are sleek, spotless, and intentionally hot.

We are more than a yoga studio, we are a community. If you are passionate about wellness and looking to contribute to a professional, supportive, and mission-driven environment, we'd love to hear from you!

About The Role Hot 8 Yoga is looking for a creative, trend-savvy Social Media & Influencer Marketing Specialist to content creation, community engagement, and creator partnerships across our digital platforms. This role will involve social strategy, producing engaging content that reflects our studio culture and community, and working closely with the Marketing team to maintain and establish new relationships with influencers and creators who align with the Hot 8 brand.

The ideal candidate is highly creative, organized, and deeply plugged into social media trends, with the ability to bring ideas from concept to execution while maintaining a consistent brand voice.

Responsibilities

• Manage organic social media strategy and day-to-day execution across Hot 8 Yoga’s social platforms including Instagram, TikTok, YouTube, and emerging channels
• Shoot, edit, and produce social-first content including short-form video, Reels, TikToks, and still photography that highlights classes, instructors, studio culture, and community
• Act as Influencer Relations Liaison, building and managing relationships with creators, local influencers, and brand partners for collaborations, studio visits, and campaign activations
• Coordinate influencer partnerships including outreach, booking, deliverables, and tracking performance for both organic and paid campaigns
• Collaborate with the Marketing, Creative, and Studio Operations teams to execute content that aligns with brand initiatives, seasonal campaigns, and studio programming
• Capture content across studio locations, community events, teacher trainings, and brand partnerships
• Manage the social media posting calendar and caption copy, ensuring consistency in voice, timing, and messaging across platforms
• Oversee daily community management, responding to comments, DMs, and community inquiries in a timely and brand-aligned manner
• Monitor social performance and provide monthly reports with insights on engagement, audience growth, and campaign effectiveness
• Identify and implement emerging social media trends to keep Hot 8 Yoga’s content fresh, culturally relevant, and engaging

Qualifications

• 3+ years of experience in social media management, digital marketing, or content creation
• Strong creative eye with knowledge of visual storytelling, composition, color, and brand aesthetics
• Proven experience creating high-performing short-form video content for Instagram Reels and TikTok
• Experience working with influencers, creators, or brand partnerships
• Ability to think creatively and react quickly to trends and cultural moments with brand-relevant content
• Proficiency in Adobe Creative Suite, CapCut, or other social video editing tools
• Highly organized self-starter with excellent time management and communication skills
• Comfortable working on-site capturing content at studios, events, and activations

Salary: $70,500 - $75,000