Social Media Manager

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com .

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

THE ROLE

We're seeking a dynamic Social Media Manager to enhance our organic presence across all social platforms within the Veeps network. The role will support continued development and growth for a diverse slate of streaming events, ecommerce launches, editorial media and music related campaigns. This role involves executing digital campaigns, managing content calendars, and facilitating collaboration between marketing operations, editorial, and e-commerce teams. You will handle all aspects of social media from trend spotting to project management, publishing, and audience engagement, reposting opportunities and tagging, supported by regular reporting on campaign performance.

The ideal candidate possesses a keen awareness of emerging music and shopping trends, and excels at engaging with our audience. A proactive self-starter, you thrive in fast-paced environments and are skilled in problem-solving. Collaboration with the in-house Marketing team and the Creative and Growth teams will be essential in driving brand engagement and growth. Please include a portfolio showcasing your work, including examples of social media strategies you've implemented.

WHAT THIS ROLE WILL DO

Content Publishing & Coordination:

• Manage the day-to-day operations of all brand social media channels (Instagram, X, Threads, Broadcast Channels, Meta, TikTok, YouTube, YouTube Community, Veeps).
• Schedule and post all content across channels, prioritizing native tools and tags over pre-scheduling including development of captions/copy (tone, voice) for team approval
• Maintain and update the editorial calendar (including tags and product links), ensuring alignment across Marketing, Content, Partnerships, PR, Editorial, Product teams campaign launches.
• Ensure all content is optimized per platform, leveraging best practices in copy, tags, and timing.
• Collaborate with the creative team to deliver assets required for posting.

Community Management:

• Actively engage with audiences through likes, comments, and DMs to foster a vibrant community around our brands with pre-approved responses
• Respond to brand-related questions, comments, brand mentions, and DMs in a timely and brand-appropriate manner.
• Support influencer, ambassador, artist/band, label & management social amplification efforts by monitoring and engaging with their content daily, including identification of gorilla marketing opportunities (fan pages, groups, external platform conversations)

Social Listening & Insights:

• Lead social listening to identify trending topics, audience conversations, and cultural moments relevant to the brand.
• Track industry news and social media trends, providing insights for engagement opportunities.
• Compile and distribute regular reports on campaign efficacy, identifying areas for growth and optimization.
• Provide weekly and monthly reports summarizing key metrics, learnings, and recommendations.

Content & Social Strategy:

• Coordinate with internal teams / stakeholders and collaborators to streamline consistency and distribution timelines.
• Generate and pitch innovative ideas that speak directly to target audiences for each IP and attributed platforms to key stakeholders based on reporting insights.
• Compile and distribute regular reports to internal teams; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each post's success and areas of opportunity/growth.

WHAT THIS PERSON WILL BRING

• Bachelor's degree in Marketing, Communication (or related field), along with a proactive, collaborative attitude.
• 2-5 years of experience managing social platforms for multiple brands, with agency or label experience preferred.
• Proven track record of building and managing social media accounts, demonstrating positive growth and community engagement, preferably in an agency setting.
• Strong oral and written communication skills, with excellent copywriting abilities under pressure for multiple campaigns.
• In-depth understanding of and extensive passion for social media platforms, industry trends, new technologies, AI, gaming, the music market and digital music services.
• Knowledge of audio, photo, and video editing programs, as well as social management and listening platforms.
• Highly organized and detail-oriented, with the ability to thrive in fast-paced environments while managing multiple projects.
• Proven experience in running reports, analyzing data, and utilizing insights for strategy development.
• Creative thinker adept at conceptualizing engaging social strategies that resonate with target audiences.

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

HEALTH : Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

WEALTH : 401(k) program with company match, stock reimbursement program

FAMILY : New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support

CAREER : Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules. It is estimated based on what a successful Colorado applicant might be paid. It assumes that the successful candidate will be in Colorado or perform the position from Colorado. Similar positions located outside of Colorado will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the CO EPEWA, a potential new employee’s salary history will not be used in compensation decisions.

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The expected compensation for this position is:

$96,000.00 USD - $120,000.00 USD ** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.