Manager, Public Relations

About West Elm

West Elm is a thriving global brand dedicated to modern design for real life. We believe great design should be accessible to all. Our mission is to create forward-thinking, functional solutions that unite value, quality, and innovation, while inspiring people

to express their personal style and find joy in the spaces they call home.

Job Description

We are seeking an accomplished PR Manager to amplify our brand values and storytelling across product launches, collaborations, and key brand moments. This role will drive innovative press strategies, scale earned media impact, and build meaningful relationships across media and influencer communities to increase brand awareness and affinity.

Qualifications

• 4–6+ years of experience executing successful public relations campaigns within an agency or in-house brand
• environment
• Strong relationships with national, lifestyle, and design-industry media
• Deep understanding of the home, design, and retail landscape
• Experience managing influencer partnerships and brand collaborations Strong communication, presentation, and organizational skills

Responsibilities

Strategic PR & Campaigns

• Monitor the home decor industry and cultural landscape for trends, providing insights and strategic recommendations on emerging talent, influencers, and changes in the media landscape, staying ahead of PR trends and new talent.
• Lead press strategies for product launches, collaborations, and key brand moments
• Partner cross-functionally to support integrated marketing plans
• Develop clear narratives and messaging aligned with brand goals
• Identify timely cultural opportunities to elevate brand visibility
• Support in nurturing relationships and managing partnership relations.

Influencer & Talent Partnerships

• Architect a modern influencer strategy that moves beyond transactional posts to build authentic brand advocacy that converts including social influencer content.
• Manages relationships with influencers across macro to micro tiers as well as key agency partners on all social media platforms.
• Develop and execute high-impact influencer programming in collaboration with internal teams
• Source, negotiate, and manage influencer and tastemaker partnerships
• Oversee seeding, deliverables, usage rights, timelines, and budgets

Brand Collaborations

• Support collaboration concepting and amplification strategies
• Execute PR rollout plans for partnership launches
• Support in nurturing relationships and managing partnership relations.

Media Relations & Events

• Build and maintain relationships with key editors, journalists, tastemakers, and media partners
• Drive the creation of all press materials, including press releases, media alerts, new store opening alerts and briefing documents, ensuring tone and structure reflect the brand’s elevated and purposeful voice.
• Lead press outreach around product launches, collaborations, and brand milestones to secure impactful media coverage
• Plan and execute press events, experiential activations, and virtual programming

Reporting & Operations

• Monitor coverage and manage reactive communications
• Track KPIs and develop campaign recaps with insights Manage PR budgets, timelines, and agency partners

Benefits

We offer an extensive benefits package designed to help you grow personally and professionally, care for your family, and build a secure future. Depending on your position and location, benefits may include:

• Competitive benefits, including medical, dental, and vision insurance; tax-free spending accounts; same-sex
• domestic partner benefits; commuter benefits; and more
• A 401(k) plan and other investment opportunities
• Paid vacation, holidays, and additional time-off programs
• A generous discount across all Williams-Sonoma, Inc. brands through multiple shopping channels
• Cross-brand and cross-functional career opportunities Discounts on nearby gyms and other local businesses

This position is not eligible for visa sponsorship.

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $110,000 - $120,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

Our Company

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and GreenRow. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.