Social Media and Marketing Manager

Overview
We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop strategic campaigns, and foster meaningful relationships with our audience. Your energetic approach will drive engagement, boost brand awareness, and support our overall marketing objectives. This is an exciting opportunity for a creative professional passionate about digital marketing, social media management, and brand storytelling to make a significant impact in a fast-paced environment.

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase followers and engagement.
• Create high-quality content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
• Manage social media scheduling and publishing using tools like Hootsuite or Buffer to ensure consistent online presence.
• Monitor social listening channels to gather insights on customer sentiment, industry trends, and competitor activity.
• Optimize content for SEO by conducting keyword research and applying best practices to improve organic reach.
• Analyze web and social media analytics using Google Analytics and platform-specific tools to measure campaign performance and inform future strategies.
• Collaborate with public relations teams to enhance brand reputation through strategic outreach and media engagement.
• Oversee paid advertising campaigns on Facebook Advertising and other platforms to maximize ROI.
• Maintain relationships with influencers, partners, and media outlets to expand brand visibility.
• Proofread all content for accuracy, clarity, and brand consistency before publication.
• Stay current with digital marketing trends, emerging social platforms, and new tools to keep our strategies innovative.

Qualifications

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for graphic design and video editing.
• Familiarity with social media management tools such as Hootsuite or Buffer.
• Knowledge of SEO principles, keyword research techniques, and web analytics tools like Google Analytics.
• Strong understanding of branding principles and experience in content creation tailored for diverse audiences.
• Excellent communication skills with the ability to craft engaging messages across multiple channels.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Experience in e-commerce or online retail environments is a plus.
• Creative mindset with an eye for photography and video production to enhance visual storytelling.
• Strong relationship management skills for collaborating with internal teams and external partners. Join us as a Social Media and Marketing Manager to lead innovative campaigns that captivate audiences worldwide! Your energy will inspire our brand’s growth while your expertise will shape compelling stories that resonate across digital landscapes.

Job Type: Part-time

Pay: $50,044.38 - $60,268.50 per year

Work Location: Remote