Social Media Coordinator

Social Media Coordinator

Goya Foods, in., a leader in the food industry based in Jersey City, New Jersey is. seeking a social media and Product Portfolio Coordinator to join our Marketing team. IN OFFICE ROLE

Summary of Essential Duties and Responsibilities:

Responsible in the development of strategic social media campaigns and coordination of content across all social media platforms.

Responsibilities:

• Create strategic content plan and social media calendar.
• Research audience preferences and discover current consumer trends.
• Stay up to date with changes and current trends across all social platforms.
• Oversee social media accounts.
• Provide reports with respective analysis for each platform.
• Create strategic influencer content and calendar.
• Contribute to the preparation of influencer creative briefs for external agencies.
• Ensure flawless execution of campaign (shipments, content strategy, etc.).
• Capture and retain influencer content, such as images, videos, and recipes.
• Review and provide reports with analysis of influencer campaigns based on key performance indicators.
• Contribute to and support sampling initiatives:
• Create and maintain sampling calendar.
• Contribute to the preparation of sampling briefs or forms.
• Ensure flawless execution of campaign.
• Evaluate campaign results.

Product Portfolio

• Responsible to maintain all product portfolios, printed and digital versions (Goya.com, store locator, trade page).

o Categorize the master product data.

o Maintain the global portfolio (data and images), including new products and removing discontinued products.

o Responsible to maintain our product image cloud on OneDrive.

o Ensure all departments and platforms are using the latest product images.

Skills:

• Three years of experience as a social media coordinator.
• Expertise in multiple social media platforms.
• Ability to gasp future trends in digital technologies and act proactively.
• Excellent communication skills.
• Multitasking and analytical skills.
• Degree in Marketing, Media, or relevant field.
• Fluent in English and Spanish (preferred).

Goya Foods is an equal opportunity employer. It does not discriminate in employment based upon race, color, gender, sexual orientation or gender identity, national origin, religion, age, disability, genetic information, veteran status or any other characteristic protected by law.

Job Type: Full-time

Pay: $68,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• Analytical: 2 years (Preferred)

Work Location: In person