Senior Marketing Manager - Hilton Sedona Resort at Bell Rock

Do you have a talent for innovative strategy and a passion for crafting exceptional guest experiences? Are you ready to bring your creativity and energy to a world-class brand? A career with Hilton offers limitless possibilities. Recognized as the #1 World’s Best Workplace by Great Place to Work and Fortune, Hilton invites you to grow your career while helping create unforgettable stays for guests around the globe.

Hilton Sedona Resort at Bell Rock is located less than a mile from Bell Rock, one of the most iconic red rock formations and renowned vortex sites in Northern Arizona. We are seeking a Senior Marketing Manager to join our exceptional team. This is an exciting opportunity to help showcase a newly remodeled and renovated resort in one of the most breathtaking destinations in the world. Step into the next chapter of your career and shine with Hilton as you help bring this extraordinary destination to life.

What will I be doing?

Responsible for planning and executing all marketing strategies Hilton Sedona Resort at Bell Rock. Responsibilities include championing the brand positioning, annual strategic planning, and overseeing the social media strategy and performance planning. Success measures include increasing topline revenue and achieving channel/market share objectives.

As a Senior Marketing Manager, this position requires regular interaction with the hotel’s General Manager, Director of Sales, Director of Revenue Management, and Director of Finance.

KEY RESPONSIBILITIES:

Branding & Positioning: Establishes the hotel positioning and content / messaging strategy based on the hotel’s business and customer mix as well as brand pillars.
On-Property Experiences: Works alongside operations to ideate and market curated on-property experiences and activations.
B2B Sales & Catering Marketing Support: Collaborates with sales leaders to provide marketing support to all sales-impacted market segments.
Market Research: Conducts market-level research, such as SWOT analysis, competitive set studies, and paid marketing surveys to test current and/or new service levels and marketing concepts.
Content / Asset Development & Strategy: Manages the strategic direction, execution and regular audits of marketing-specific assets, collateral, and digital content, including: website, 3rd party sites, social media, digital & traditional advertising, photo/video shoots.
Digital Marketing & Media: Create and execute all digital media strategies, including email campaigns, in alignment with marketing calendar planning.
Public Relations and Social Media Management: Supports in the development and execution of PR & social media strategies including influencer and media relations.
Agency Management: Responsible for the agency vetting process, relationship /management, and ensuring agency alignment to the wider strategic plan and goals.
Campaign Strategy & Optimization: Utilize reporting and data when making strategic decisions focused on optimizing performance.
Partnerships: Management and execution of local partnerships for activation / sponsorship opportunities that align with the hotel's positioning.
Marketing Performance Storytelling: Prepares for and attends strategic hotel commercial meetings, and corporate hotel reviews. In coordination with Revenue Management, presents out on marketing activity and performance results.

SUPPORTIVE RESONSIBILITIES:

Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested.
Participates where appropriate in related trade/business related functions, events, conferences and workshops.
Maintains close alignment with internal corporate teams including Regional Leaders, Hotel Level Marketing (Managed Team) and Marketing and eCommerce Team (MEC).

SKILLSET:

Ideal Soft Skills:

Presentation / Communication skills
Relationship building & thoughtful networking
Leadership abilities
Proactive strong points of view
Demonstrate ownership / sense of urgency to deliver results

Core Hard Skills:

Extensive knowledge of marketing communication mediums including traditional, digital, and social channels
Proficiency in data analysis and translating insights into compelling narratives
Ability to navigate a matrix organization
Project management
Media buying experience, both traditional and digital
Copywriting
Software/Program Skills/Knowledge:
Microsoft Office (Word, Power Point, Excel & Outlook)
Social Media Websites (Facebook, Instagram, etc)
CMS Platforms
Digital Analytics

#LI-JW1

The Benefits

We support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits.

Medical Insurance Coverage Options – for you and your family. Able to enroll after 90 days of employment
Vision, dental, life and disability insurance
Mental Health Resources
Best-in-Class Paid Time Off (PTO) – you can accrue up to 144 hours of PTO in your first year of employment.
Go Hilton travel discount program: 100 nights of discounted travel per calendar year
Participating in the 401(k) Plan and company match is the perfect way to save for the future. We match 100% of every dollar eligible TMs contribute up to 3% of pay, plus 50% of every dollar contributed on the next 2% of pay.
Career growth and development
- Team Member Resource Groups
Recognition and rewards programs
Access to your pay when you need it through DailyPay
Debt-free education: Access to a wide variety of educational credentials (ex. college degrees, high school completion, English-language learning, digital literacy, professional certificates and more)
Inclusive family-building and fertility benefits
Expanded bereavement leave.
Adoption Assistance program
Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount
Complimentary meals in the cafeteria while on shift
Complimentary parking

Senior Marketing Manager - Hilton Sedona Resort at Bell Rock

About the job