Manager, Tiktok Shop

About GNC

Since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting-edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others achieve it. Join us in empowering others to Live Well!

What We’re Looking For:

At GNC we embrace a “Live Well” philosophy, fostering a dynamic environment where innovation meets passion. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day.

We are seeking an experienced and entrepreneurial Manager, TikTok Shop to help lead the growth of one of the fastest-growing social commerce channels in retail. This role will drive the strategy, execution, and optimization of GNC’s TikTok Shop presence, partnering closely with marketing, ecommerce, influencers, and merchandising teams to create engaging content and drive measurable revenue through social commerce.

What You’ll Do:

This is a Full-Time Salary Position

The Manager, TikTok Shop will support end-to-end management of the TikTok Shop business unit, synchronizing efforts with agency partners and internal teams to drive impact. As the TikTok Shop manager, this individual will act as both a strategic and tactical lead across Shop operations, promotional and campaign activities, storefront optimizations and overall Shop performance.

• Lead end-to-end execution of TikTok Shop campaigns, aligning activations with broader brand marketing initiatives to ensure a cohesive consumer experience.
• Develop and manage program and campaign-specific investment strategies, allocating budget across paid, earned, and owned TikTok efforts to maximize performance and return.
• Partner with cross-functional teams (i.e. Demand Planning, Marketing, etc.) to forecast demand and align inventory with TikTok Shop campaigns and creator activity.
• Leverage data and performance insights to inform go-to-market strategies, optimize campaigns, and identify key drivers of TikTok Shop growth.
• Lead development and execution of TikTok Shop content strategies that balance brand storytelling with high-performing affiliate and commerce-driven content.
• Monitor content performance and emerging TikTok trends to continuously refine strategies that drive both engagement and sales.
• Act as the internal expert on TikTok Shop, partnering with cross-functional teams to integrate social commerce into broader business strategies.
• Other duties as assigned.

Environmental Factors & Working Schedule:

• Regularly required to stand; walk; sit; use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear
• Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
• Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards.
• Specific vision abilities required by this job include long periods of computer screen usage, close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus
• The noise level in the work environment is usually low/moderate

*To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

QUALIFICATIONS:

• 4+ years proven experience managing social commerce or ecommerce platform, with direct experience in TikTok Shop management.
• Hands-on experience with TikTok Shop or TikTok affiliate commerce
• Experience managing creator or influencer partnerships
• Strong understanding of social commerce trends and livestream selling
• Strong understanding of TikTok Shop management and business unit operations.
• Experience in budget and P&L management.
• Analytics skills and data-driven mindset with ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills with ability to lead cross-functional teams and processes.