Social Media and Marketing Manager

Job Summary
We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop engaging campaigns, and harness the power of social media marketing to connect with our audience authentically. Your expertise will drive brand awareness, foster community engagement, and support our overall marketing objectives through strategic planning and creative execution. This paid position offers an exciting opportunity to lead our digital storytelling efforts and make a tangible impact on our brand growth.

Responsibilities

• Develop and implement comprehensive social media strategies that align with company goals and target audiences.
• Create, curate, and manage engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others, ensuring consistency in branding and messaging.
• Utilize social listening tools to monitor brand reputation, industry trends, and customer feedback to inform content and marketing strategies.
• Manage social media advertising campaigns, including Facebook Advertising, optimizing for reach, engagement, and conversions.
• Design eye-catching graphics and multimedia content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance visual storytelling.
• Analyze web analytics and social media metrics through Google Analytics and platform insights to measure campaign effectiveness and inform future initiatives.
• Collaborate with cross-functional teams on branding efforts, public relations activities, e-commerce promotions, and content creation projects.

Skills

• Proven experience in social media management and digital marketing with a strong understanding of social media platforms’ algorithms and best practices.
• Proficiency in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and the Adobe Creative Suite for content creation.
• Knowledge of SEO principles, keyword research, web analytics (Google Analytics), and content optimization techniques.
• Familiarity with social listening tools like Buffer or Hootsuite for monitoring brand mentions and industry conversations.
• Ability to plan and execute Facebook Advertising campaigns effectively while managing budgets for maximum ROI.
• Strong relationship management skills to engage with influencers, partners, customers, and internal teams effectively.
• Excellent proofreading skills to ensure all content is accurate, on-brand, and compelling.
• Experience in photography and video editing to produce high-quality visual content that resonates with audiences.
• Understanding of e-commerce platforms to support online sales initiatives through targeted social media strategies. Join us as a Social Media and Marketing Manager if you’re passionate about crafting vibrant digital narratives that inspire action! Bring your creativity, strategic thinking, and technical skills to a role where your efforts directly contribute to building a recognizable brand presence across the digital landscape.

Job Type: Full-time

Pay: From $20.00 per hour

Work Location: On the road