Product Marketing Manager

CreatorIQ is the operating system for creator-led growth trusted by more than 1,300 global brands and agencies.

We’re on a mission to make businesses more human, and humans more impactful. We operate by our values — be intentional, pursue excellence every day, embrace the journey together, and be a good human — every day. CreatorIQ has earned the title of best companies to work for in multiple programs, including BuiltIn LA and NY. It’s been named a Fastest-Growing Company in North America on the Deloitte Technology Fast 500™ for four years, was named a leader in IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises in 2025, was named a Leader by The Forrester New Wave™: Influencer Marketing Solutions, and has been consistently recognized by G2 as a Leader, and is rated 5 stars on Influencer MarketingHub. We operate in a flexible work model that combines both in-person and remote work to boost collaboration, enhance innovation, and adapt to individual work styles.

We're seeking passionate, innovative minds to join our journey. Be a part of our dynamic team and let's transform the industry together!

Product Marketing Manager We are looking for a strategic and execution-oriented Product Marketing Manager to join our growing marketing team. In this role, you will report to the Director of Product Marketing and be responsible for driving product marketing efforts across the full customer and prospect journey — from demand generation and customer communications to sales enablement. The ideal candidate is an experienced product marketer who brings strong instincts, sharp writing skills, and the initiative to identify gaps and fill them before being asked. You thrive in cross-functional environments, are comfortable influencing without authority, and know how to use AI tools to work smarter and move faster.

In this role, you'll get to: Own high-visibility marketing programs that directly impact pipeline, revenue, and how the market perceives CreatorIQ — while working alongside a talented team at a category-defining company.

Key Responsibilities

• Communications: Develop and manage external communications including product announcements, customer newsletters, release notes, and go-to-market messaging that keeps customers and prospects informed and engaged.
• Demand Generation & Content: Create compelling content that fuels mid and bottom-funnel demand tailored to enterprise marketing buyers, including video, blog posts and articles, and short and longform downloadable assets.
• Sales Enablement: Produce high-quality sales collateral and enablement materials that equip the revenue team to win. Develop and maintain battlecards, persona guides, and competitive intelligence that help sellers navigate complex deals and buying committees.
• Cross-Functional Partnership: Partner closely with product, sales, customer success, marketing, and leadership to align on priorities, surface needs, and ensure marketing materials reflect the latest product capabilities and market dynamics.
• Project & Program Management: Own your workload with strong organizational discipline — tracking projects, managing timelines, and keeping stakeholders aligned using project management tools (Asana experience a plus).
• AI-Augmented Execution: Leverage AI tools actively and thoughtfully to enhance content quality, accelerate output, and unlock capacity — without sacrificing the strategic thinking and human voice that great marketing requires.
• Product Expertise: Develop deep knowledge of the CreatorIQ platform — including its features, use cases, and value drivers — so you can speak to it credibly with customers, prospects, and internal stakeholders. This includes recording walkthroughs, capturing images and video clips for use in marketing materials, sales enablement, and content.

Who you are:

• 3+ years of product marketing experience, ideally in B2B SaaS or enterprise technology — you know how enterprise buyers think and how complex sales cycles work.
• A strong, versatile writer who can communicate product value in all formats–from emails to articles, PDFs, and slides–while maintaining the voice of customers.
• A skilled presenter and communicator who is comfortable and polished in front of senior leadership, cross-functional partners, and customers alike.
• Self-directed and resourceful — you don't wait to be handed a brief. You identify gaps, ask the right questions, track down what you need, and get to work.
• Experienced in sales enablement, including building battlecards, persona frameworks, and competitive intelligence programs that sales teams actually use.
• Organized and process-oriented, with the ability to manage multiple concurrent projects and deadlines without dropping the ball. Familiarity with Asana or similar project management tools is a plus.
• A fluent AI practitioner — you use tools like Claude, ChatGPT, or similar to research, synthesize insights, and enhance your work to move faster, and you're thoughtful about where human judgment and voice still leads.
• A natural relationship builder who genuinely invests in the people around them. You approach cross-functional partnerships — with product, customer success, sales, and marketing — with curiosity and empathy, taking the time to understand each team's goals, pressures, and perspectives. People enjoy working with you, and that trust is what makes your work more effective.
• Knowledgeable about enterprise SaaS marketing and the enterprise marketing buyer, including how marketing teams within large organizations evaluate, champion, and purchase technology.
• Influencer marketing industry or software experience is a strong plus — whether you've marketed to this audience or worked within it, familiarity with the creator economy ecosystem is highly valued.

Who you are and what you’ll need for this position : Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a 'perfect' candidate. Have 50% of the criteria? Excited about this opportunity? Passionate about what we do at CreatorIQ? Please apply! CreatorIQ is a place where everyone can grow.

What you will get from us:

• People: work with talented, collaborative, and friendly people who love what they do.
• Guidance: utilize our learning platform to fully get the training and tools you’ll need to become successful here from your first day with us.
• Surprise meal stipends: work from home can’t stop the enjoyment of someone else making a meal for you!
• Work/life harmony: 15 days vacation, floating and set holidays, wellness allowance, and paid parental leave.
• Whole Health Package: medical, dental, vision, life, disability insurance, and more.
• Savings: a 401k (USA) plan to help you plan ahead.
• Work from home stipend: to assist you in setting up a home office that works for you (or buy a new dog leash - your choice!).

Who we are: CreatorIQ is the operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies—including Burson, Delta Air Lines, Google, LVMH, Nestlé, and Sephora—CreatorIQ unifies creator marketing across paid, owned, earned, commerce, and community into one seamless, enterprise-grade ecosystem. With industry-leading intelligence infrastructure, rigorous compliance and security standards, and integrations with Meta, Snapchat, TikTok, YouTube, and more, CreatorIQ empowers brands and agencies to harness the creator economy as a strategic growth engine. CreatorIQ is a global company headquartered in Los Angeles with offices in Austin, New York, San Francisco, London, Manila, and Warsaw. Learn more at www.creatoriq.com and follow us on LinkedIn and Instagram.

At CreatorIQ, we believe that diversity is the key to unlocking our full potential. We are committed to fostering an inclusive, equitable, and empowering work environment where everyone can thrive, regardless of race, ethnicity, gender, sexual orientation, age, religion, disability, or any other characteristic that makes us unique. By embracing our core values of being intentional, pursuing excellence every day, embracing the journey together, being a good human, and staying focused on what’s important, we create an atmosphere that promotes collaboration and growth. Join us to celebrate differences, innovate together, and be a part of a business that is disrupting the marketing industry.

Compensation, benefits, and beyond: We understand that a comprehensive benefits package plays a significant role in your overall compensation. To gain more insight into the various components of our total compensation, we invite you to review our benefits and perks.

Compensation Range: $93K - $111K