Director, Enterprise & Brand Marketing – B2B Manufacturing

Department: Marketing

Reporting to: Vice President, Global Head of Marketing

Location: Remote

About the Role

Greenfield Global is seeking a rare kind of marketer: one who can think at the enterprise level and execute in a scrappy, hands-on, entrepreneurial environment. As the Director of Enterprise & Brand Marketing – B2B Manufacturing, you will own how Greenfield goes to market as a unified company – from defining the enterprise value proposition and brand architecture, to writing the copy that brings it to life.

This is a high-impact, highly creative role at the center of Greenfield’s growth ambition. Our audiences are extraordinarily diverse – from pharmaceutical scientists to craft distillers and spirits brands, to fuel companies and of course other critical stakeholders like investors and high-potential employee candidates. What unites them is a relationship with Greenfield built on quality, trust, and expertise. Your job is to find and articulate the throughline: the enterprise story that makes every audience feel seen, and that makes our competitors look over their shoulder.

You will build the brand foundation from the ground up: sharpening our value proposition and differentiation, establishing a visual identity and brand voice that is consistent and compelling across every touchpoint, and developing the content and creative that shows – not just tells – what makes Greenfield exceptional. You will be a writer, a strategist, a creative director, and a cross-functional collaborator, working alongside scientists, sustainability experts, supply chain leaders, and growth marketing teammates to craft stories that resonate and convert.

This role reports to the Global Head of Marketing and will build a small but mighty team of 1–2 based on your own diagnosis of what the company needs. You will have the autonomy to define the structure, and the accountability to deliver.

This is a marketing-start up within a 35 year old company rich with history, culture and deep values. We are looking for someone with an entrepreneurial spirit and the ability to balance long and short-term priorities to deliver in an agile environment.

Who We Are:

Since 1989, Greenfield Global has been the leading producer and supplier of high-purity alcohols, specialty solvents, custom blended solutions, and fuel ethanol to businesses worldwide. Our primary markets span life sciences (pharma/biopharma, medical devices), food, flavor and fragrance, personal care, beverage alcohol, industrials, and renewable fuels. Annually, we fulfill over 35,000 orders in more than 50 countries.

We are also a company with a powerful sustainability story to tell. Our low-carbon ethanol helps industries reduce emissions and meet environmental goals, and our R&D teams are pioneering innovations in green hydrogen, green methanol, sustainable aviation fuel, and renewable natural gas. There is no shortage of compelling material – what we need is the right person to shape it into a brand narrative worthy of our ambition.

Key Responsibilities:

Enterprise Value Proposition & Brand Strategy

• Refine and own Greenfield’s enterprise-level value proposition, positioning, and differentiation – the foundational story that underpins every audience conversation and market engagement.
• Develop a brand messaging architecture that allows the corporate brand to anchor and elevate business unit messaging.
• Partner with the Growth Marketing Directors across segments to weave enterprise brand messaging into product-level and segment-level go-to-market strategies, and vice versa.

Brand Identity, Voice & Creative Standards

• Own Greenfield’s brand identity system: visual design language, tone of voice, brand personality, and guidelines that govern how the brand shows up across all channels and materials.
• Establish and govern brand standards with a practical, enabling mindset – creating guardrails that elevate quality rather than slow teams down.
• Serve as the internal creative authority, ensuring that every piece of marketing output – from a data sheet to a trade show booth to a LinkedIn post – reflects the brand with excellence and consistency.
• Lead the development of creative concepts and campaigns that show Greenfield’s brand value through story, imagery, and design rather than product specs alone.

Content Creation & Copywriting

• Build a creative briefing process to ensure all content created has clearly defined strategic business purpose and aligned success metrics
• Upon content completion, be accountable to the original purpose and beyond – not only delivering the initial request, but also growing followership or other opportunistic success metrics
• Be a hands-on, skilled writer who personally crafts compelling marketing copy across formats and mediums, including:
• Long-form content: white papers, thought leadership articles, executive bylines
• Traditional and earned media: press releases, media pitches, contributed articles for trade and business press
• Digital and social: website copy, LinkedIn content, email campaigns, paid media creative
• Ensure content is strategically in the brand tone and audience

Channel Strategy & Distribution

• Oversee the enterprise brand’s presence across owned, earned, and paid channels – including the corporate website, social media, media relations, events, and paid media – ensuring a consistent and compelling brand experience.
• Ensure content strategy is informed by SEO, audience data, and engagement analytics to make smart investment decisions and continuously improve performance.
• Build a content calendar in collaboration with segment Growth Marketing teams and internal communications partners, ensuring enterprise brand content is integrated, consistent, and supporting broader business priorities.
• Manage relationships with external agencies and creative partners, directing their work to ensure output meets Greenfield’s brand standards and business objectives.

Team Leadership & Budget

• Diagnose the organizational needs of the function and build a team of 1–2 direct reports to deliver on the brand strategy – whether that’s a designer, content specialist, or communications manager.
• Manage the enterprise brand and communications budget, making investment decisions grounded in strategy and measurable impact.
• Build the processes, tools, and workflows that allow a small team to punch well above its weight.

Measurement & Impact

• Define and track the KPIs that matter: unaided brand awareness, organic traffic and SEO performance, earned media value, content engagement, share of voice, and contribution to pipeline.
• Report regularly to marketing leadership and the business on brand health and the impact of communications investments.
• Take a data-informed approach to optimizing content, channels, and messaging over time.

Your Experience Should Include

• 7–10+ years of experience in brand marketing, enterprise marketing, content strategy, or corporate communications – with a track record of building brand presence and driving measurable business impact.
• Experience in B2B marketing, industrial, chemical, life sciences, energy, or related sectors is strongly preferred – comfort with technically complex subject matter is essential.
• Demonstrated experience leading and developing teams, with the ability to design team structure, hire key talent, and set strategic plans and budgets that enable long-term impact.
• Exceptional writing ability is non-negotiable – you must be able to produce outstanding marketing copy personally, across a wide range of formats, from a compelling press release to a nuanced white paper to a punchy social post.
• Strong creative instincts and experience directing or collaborating with designers, agencies, and creative teams to produce on-brand, high-quality output.

Who you are:

• You are a builder. You are energized by a blank page – whether that’s a new brand strategy or a new piece of content – and you produce work that makes people stop and take notice. You are equally comfortable in a strategy session with the CEO and in a document crafting a product story from scratch.
• You thrive in complexity. Greenfield is a remarkable company with a genuinely diverse portfolio of markets, products, and audiences. You don’t find this overwhelming – you find it interesting. You are curious, you ask great questions, and you know how to find the signal in the noise.
• You are a collaborator and an influencer. You know that the best brand stories are built from the inside out – from the knowledge of scientists, the passion of operators, and the vision of leaders. You have a gift for drawing those stories out and shaping them into something the market can’t ignore.
• You are accountable and resilient. You build things with intention, measure what matters, and own the outcomes – successes and learnings alike. You bring high standards to everything you put your name on, and you hold your team to the same.

Total Compensation & Care:

• Base salary dependent on experience and demonstrated performance
• Formal and informal training opportunities
• Comprehensive health and dental benefits
• Income protection: short- and long-term disability coverage, life insurance, paid personal sick time
• Vacation time exceeding industry standards
• Company funded retirement savings program with individual contribution opportunities
• Meaningful and challenging work
• Curated intentional culture focused on growth and development, engagement, and communication

Why Join Greenfield?

• We innovate, collaborate, and work with purpose. Our mission is to unlock the potential of people, partnerships, and nature to accelerate sustainable solutions for the health of the planet, and our work has a positive impact on the environment around the world.
• Are you passionate about creating exceptional customer experiences, thriving in a culture of innovation, and driving sustainable solutions? At Greenfield, you’ll join a high-performance team dedicated to making a positive impact on the planet while advancing your career.
• With offices in the U.S., Canada, and Ireland, Greenfield Global is family-owned and operated and has been awarded “Canada’s Best Managed Companies” Platinum-level designation since 2015.

Core Principles

• Innovation: We are constantly seizing opportunities to develop new products, processes and methods to meet the diverse and demanding requirements of our customers.
• Collaboration: We are part catalyst, part collaborator. We work with partners to get the most out of our existing products, and to develop custom solutions for our customer requirements.
• Responsibility: Our commitment to give back to local communities in the US and Canada goes beyond the bottom line. We give back to the planet by processing renewable resources into low carbon fuels and chemicals.
• Agility: Our team is not only fast, we have the flexibility and creativity to pivot with customer needs to develop custom-made, on-time solutions.
• Discipline: At every plant, and for every customer, for every shipment, we put quality first. We operate a tight, transparent supply chain while meeting the highest regulatory standards.

Greenfield Global USA, Inc. is an equal opportunity employer that is committed to providing a workplace free from harassment and discrimination. All qualified applicants for employment will be considered without regard to race, color, religion, sex, sexual orientation, marital or domestic partner status, gender identity or expression, pregnancy, age, national origin, ancestry, disability status, genetic information, veteran status, or any other legally protected characteristic.