Head of Marketing

Senior Level (8–12 years of experience): Current title of Sr. Manager or relatively new to Director level would be appropriate for the role. As HoM you will execute and also lead the function with a small team and agencies supporting you in Acquisition, Retention, Brand and Lifecycle marketing across channels.

Location: Los Angeles preferred. Hybrid (at least one week per month in-office) or remote-friendly for exceptional candidates.

Compensation: Competitive salary ($125-175K) + equity. Unlimited PTO. Full benefits included.

About Tamber

Tamber is building the creative layer for the next generation of music-making - a set of tools that feel

more like instruments than apps. We help artists write faster, explore deeper, and create in entirely new ways through AI-enabled gesture control, real-time sonic intelligence, and experimental interfaces. We don’t generate synthetic audio - every idea still comes from the artist. Everything we build is designed to amplify human creativity, not replace it.

Tamber is as much a brand as it is a creative tool for musicians. Everything you create here lives at the intersection of music, motion, and experimentation - you’ll be marketing a product that feels alive, expressive, and deeply tied to the culture of music-making. We’re building interactive, sensory-native experiences powered by next generation code, including AI, to give super powers to artists. At Tamber, everything we build is in service of amplifying human creativity, especially for musicians. We are on a mission to keep artists at the center of the creative process, and we need you to help tell the world.

Responsibilities & DutiesStrategic Leadership & Planning

• Own and execute the overall growth strategy and annual marketing plan aligned with business objectives and user/revenue targets
• Translate brand strategy into high-performing digital commerce experiences across all customer touchpoints
• Develop and maintain marketing budget, allocating resources across channels to maximize ROI and CAC efficiency
• Partner with executive team on business forecasting, growth modeling, and strategic planning

Performance Marketing Execution (Hands-On)

• Directly execute and optimize paid and organic social acquisition campaigns across Meta, Google Ads, TikTok, Snapchat, Pinterest, and emerging platforms
• Manage day-to-day campaign optimization including bidding strategies, audience targeting, creative testing, and budget allocation
• Build and scale multi-channel acquisition strategies to drive new customer growth and hit CAC targets
• Implement A/B testing frameworks for ad creative, landing pages, and conversion optimization
• Monitor daily/weekly/monthly performance metrics and make real-time optimization decisions

Team & Agency Management

• Build, lead, and mentor a small high-performing marketing team across multiple disciplines
• Manage relationships with external agencies/internal team members for paid media, creative production, SEO/AEO, and specialized marketing functions
• Establish clear KPIs, performance standards, and accountability frameworks
• Facilitate cross-functional collaboration between marketing, product, operations, customer experience, and finance teams
• Conduct regular agency performance reviews and optimize vendor relationships for cost-effectiveness

Brand Marketing & Content Strategy

• Execute brand positioning, messaging architecture, and visual identity across all channels
• Lead social media content strategy across Instagram, TikTok, YouTube, and emerging platforms to drive organic growth and community engagement
• Oversee influencer partnerships, ambassador programs, and user-generated content initiatives
• Direct creative development for campaigns, ensuring brand consistency across paid, owned, and earned media
• Build content calendar and editorial strategy that supports acquisition, engagement, and retention goals

Retention & Lifecycle Marketing

• Design and implement comprehensive lifecycle marketing programs from onboarding through loyalty and reactivation
• Leverage CRM, email, SMS, and push notifications to drive engagement and ultimately conversion and repeat purchase rates and increase customer lifetime value
• Create triggered automation flows for cart abandonment, post-purchase, replenishment, and win-back campaigns
• Develop loyalty programs, referral initiatives, and VIP customer experiences

Analytics & Performance Measurement

• Establish marketing attribution models and reporting dashboards to track performance across all channels
• Analyze customer acquisition costs, lifetime value, ROAS, conversion rates, and channel efficiency metrics
• Conduct cohort analysis, funnel optimization, and customer journey mapping

Website & Conversion Optimization

• Partner with Product and Leadership on the end-to-end customer journey from landing page through checkout and post-purchase experience
• Consult with peers on initiatives including A/B testing, personalization, merchandising optimization, and user experience improvements
• Collaborate with product and engineering on site functionality, page speed, mobile optimization, and technical SEO/AEO

Required SkillsTechnical & Platform Expertise

• Deep hands-on experience executing paid media campaigns in Meta Ads Manager, Google Ads, TikTok Ads Manager
• Proficiency with analytics platforms (EG Google Analytics)
• Experience with marketing technology stack: CRM platforms (EG Klaviyo), attribution tools (EG Triple Whale), experimentation platforms (EG Optimizely)
• Understanding of tracking infrastructure, pixel implementation, conversion APIs, and iOS privacy changes
• Knowledge of email/SMS platforms, marketing automation, and customer data platforms
• Familiarity with creative tools (Canva, Figma) and content planning platforms (Later, Dash Hudson)

Analytical & Data Skills

• Advanced proficiency in Excel/Google Sheets for financial modeling, cohort analysis, and data manipulation
• Strong quantitative skills with ability to analyze complex datasets
• Deep understanding of ecommerce metrics: CAC, LTV, ROAS, contribution margin, payback period, cohort retention
• Experience building attribution models, incrementality testing, and multi-touch attribution analysis

Leadership & Management

• Proven track record building and leading high-performing marketing teams
• Experience managing agency relationships and vendor partnerships with clear accountability structures
• Ability to inspire, mentor, and develop team members while maintaining high performance standards
• Strong cross-functional collaboration skills working with creative, product, engineering, operations, and finance

Strategic & Business Acumen

• Deep understanding of DTC marketing models, unit economics, and path to profitability
• Experience with P&L ownership, budget management ($1M-$5M+ annual budgets)
• Strategic thinking combined with tactical execution ability ("player-coach" mentality)

Creative & Brand Skills

• Strong aesthetic sense and ability to direct creative development across channels
• Experience building brand from awareness through advocacy across the customer journey
• Social media content fluency across Instagram, TikTok, YouTube, Pinterest
• Copywriting and messaging skills for ads, emails, landing pages, and brand communications
• Ability to balance brand-building with performance marketing objectives

Communication & Soft Skills

• Exceptional written and verbal communication skills for executive presentations, team leadership, and stakeholder management
• Data storytelling ability to make complex analytics accessible and actionable
• Emotional intelligence, adaptability, and resilience in high-growth startup environments
• Results-oriented mindset with strong bias for action and rapid iteration
• Creative problem-solving combined with operational rigor and attention to detail
• Comfortable with ambiguity, autonomy, and wearing multiple hats

Industry Knowledge

• Deep passion for music and musicians - alignment with our mission of using AI responsibly
• Knowledge of privacy regulations (GDPR, CCPA), iOS tracking changes, and their impact on marketing
• Awareness of subscription commerce, retention strategies, and community-building tactics

Preferred Qualifications

• Bachelor's degree in Marketing, Business, or related field (MBA a plus)
• Experience at high-growth DTC brands or prosumer businesses
• Track record of successfully launching new products or brands
• Proven ability to scale marketing efficiently while maintaining or improving unit economics
• Previous experience in startup environments (Series Seed-B stage)

Pay: $125,000.00 - $175,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person