Influencer Marketing Manager

Influencer Marketing Manager

DIME Beauty's mission is to create luxurious skincare and beauty products that are clean, effective, and affordable. It is DIME's goal that customers will feel confident in who they are and embrace their skin in all its unique and beautiful stages.

Position Description:

The Influencer Marketing Manager is responsible for helping grow brand awareness and support brand growth goals across both new and returning customers. They lead all aspects of influencer marketing strategy and have a central role in concepting, executing, reporting, and analyzing impactful influencer campaigns and developing meaningful relationships with influencer partners. Additionally, this role will support brand partnerships and owned events pertaining to influencers.

Duties/Responsibilities:

Influencer Marketing

• Partner with Director to develop, execute, and scale a comprehensive influencer marketing strategy that drives brand awareness, engagement, and revenue growth.
• Identify, engage, and manage influencers across micro to macro tiers and platforms, with a strong focus on Instagram, TikTok, Instagram and emerging social media platforms.
• Manage campaigns from start to finish, including contracting and negotiations, briefing, execution, asset delivery, and payment for 20+ influencer partners monthly.
• Execute ideation and implementation of influencer gifting, seeding, and mailers while ensuring messaging and brand standards are maintained.
• Fully manage DIME’s influencer campaign tracker daily (updating data regularly, ensuring accuracy, and sharing out on performance weekly) in addition to managing the influencer content library.
• Oversee and provide actionable recommendations to optimize affiliate, seeding, paid campaigns, and conversion rates to align with business goals and incentivize top performers.
• Track and measure all metrics, analyze campaign performance, and maintain daily/weekly/monthly reporting using CreatorIQ to measure the effectiveness of influencer marketing efforts. Provide actionable insights to enhance future initiatives.
• Partner with team members to leverage ShopMy platform across all influencer marketing efforts.
• Manage day-to-day communication with influencers, agencies, and vendors.
• Deepen relationships through IRL activations and 1:1 meetings with influencers and managers to support the community at scale and drive retention.
• Stay informed of evolving influencer trends and competitor activity to continuously refine strategy.

Cross-Functional Support

• Collaborate cross-functionally with Integrated Marketing, DTC, PR and Sales teams to align influencer efforts with broader marketing goals.
• Partner with DIME social media team to strategize and execute influencer content for DIME social channels.
• Work with internal and external paid media partners to strategically leverage influencer content.
• Provide strategic input into marketing campaigns, brand storytelling, and go-to-market plans based on influencer marketing insights.
• Assist in mentoring junior team members, consultants and interns when applicable.

Requirements:

• Strong relationship-building and negotiation skills; experience managing influencer contracts.
• Exceptional organizational and project management abilities with strong attention to detail.
• Excellent verbal and written communication skills.
• Strong analytical mindset that can turn insights into action.
• Ability to manage multiple projects in a fast-paced environment.
• Passion for beauty, skincare, and digital culture with an open mind.

Qualifications, Education, and Experience:

• 3-5+ years of experience in influencer marketing—ideally in beauty, wellness, or lifestyle.
• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• Proven track record of building thriving brand communities, affiliate programs, and influencer strategies that drive measurable impact.
• Deep knowledge of the influencer ecosystem, particularly on Instagram and TikTok.
• Experience with social listening tools and influencer management programs required.

gT47qPtkkL