Graphic Artist

Graphic Artist – Nakery Beauty (Packaging & Marketing)

Location:  In office, Clearwater FL

About the Role

We are seeking a talented and detail-oriented Graphic Artist.  In this multifaceted role, you will bring our brand's aesthetic to life across physical and digital touchpoints. You will create visually captivating packaging designs that stand out on shelves, high-performing assets for paid advertising campaigns, engaging email creatives, polished sales presentations, and a range of marketing collateral that drives consumer connection and sales growth.  The ideal candidate has a strong sense of beauty industry trends, an affinity for the Nakery brand aesthetics, excellent typography/color theory skills, and experience translating brand guidelines into cohesive assets for both print and digital channels.

Key Responsibilities

• Packaging Art & Design  — Lead the conceptualization, design, and refinement of primary and secondary packaging for new and existing products (e.g., boxes, bottles, jars, labels, inserts). Ensure designs are production-ready, including dielines, mockups, color accuracy (CMYK + spot colors), and vendor collaboration for print proofs and final assets.
• Paid Advertising Creatives  — Design high-impact visuals for paid social (Meta, TikTok, Pinterest, etc.), Google display ads, and other digital ad formats. Create static graphics, carousels, short animations/GIFs, and A/B test variations optimized for conversions and brand consistency.
• Email Marketing & CRM Assets  — Produce engaging email templates, newsletters, promotional blasts, and automated sequences (e.g., welcome series, abandoned cart, product launch emails) using tools like Klaviyo, Mailchimp, or similar platforms. Focus on mobile-first design, strong hierarchy, and compelling call-to-actions.
• Sales Presentations & Decks  — Develop professional, visually compelling sales presentations, pitch decks, line sheets, and lookbooks for B2B use (e.g., retailer meetings, wholesale partners, internal teams). Include product storytelling, mood boards, and data visualizations where needed.
• General Sales & Marketing Materials  — Create a wide range of collateral such as brochures, sell sheets, point-of-sale (POS) displays, banners, trade show graphics, social media organic posts, lookbooks, influencer kits, and seasonal campaign assets. Maintain brand consistency across all touchpoints.
• Collaborate closely with marketing, product development, e-commerce, and sales teams to understand campaign goals, timelines, and performance feedback.
• Participate in brainstorming sessions, mood board creation, and trend research specific to beauty/cosmetics/skincare/makeup.
• Prepare files for print (high-res PDFs, bleed, trim marks) and digital (optimized RGB, responsive formats).
• Manage multiple projects simultaneously while meeting tight deadlines in a fast-paced environment.

Qualifications & Requirements

• 3–6+ years of professional graphic design experience, preferably in beauty, cosmetics, skincare, or consumer packaged goods (CPG) brands.
• Strong portfolio showcasing packaging design (primary/secondary), paid ad creatives, email campaigns, sales decks, and marketing collateral.
• Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) — required. Bonus: Figma, After Effects (for simple motion), or packaging-specific tools (e.g., Esko, ArtiosCAD basics).  PPT and Canva.
• Solid understanding of print production processes, dielines, substrates, finishes (foil, embossing, matte/gloss), and pre-press requirements.
• Experience with digital design best practices: responsive layouts, ad specs (Meta, Google), email HTML/CSS basics, and performance optimization.
• Keen eye for typography, color theory, composition, and beauty-specific aesthetics (luxury, clean, aspirational, inclusive).
• Ability to interpret and strictly adhere to brand guidelines while bringing fresh creative ideas.
• Strong organizational skills and attention to detail; able to handle feedback and revisions gracefully.
• Bonus: Experience with 3D rendering/mockup tools (e.g., KeyShot, Dimension), motion graphics, or UI/UX for e-commerce.

Preferred Qualifications

• Prior work with beauty or luxury brands (e.g., indie, clean beauty, prestige cosmetics).
• Knowledge of current beauty trends, influencer marketing visuals, and social media ad performance drivers.
• Familiarity with project management tools (Wrike, etc.).