Social Media and Content Manager

Position Overview

We are hiring a hands-on Social Media & Content Manager to lead day-to-day content execution across social, email, and web.

This role is ideal for a strong writer and organized self-starter who can take direction, turn strategy into finished content, and execute consistently. You must understand both storytelling and performance—creating compelling content while tracking what drives engagement, traffic, and revenue.

Key Responsibilities

Content Execution

• Write and schedule content across social media, email, and website
• Develop product copy, promotional messaging, and campaign assets
• Produce short-form photo and video content (including behind-the-scenes production)
• Support product launches from teaser through post-launch

Social Media Management

• Execute content strategy across Instagram, Facebook, Pinterest, TikTok
• Maintain a consistent brand voice
• Manage posting cadence and community engagement
• Track performance metrics (engagement, traffic, conversion, ROAS)

Campaign & Brand Support

• Maintain and manage a monthly content calendar
• Ensure brand consistency across Shopify, email, and social
• Assist with content capture for trade shows, retail, and events

Qualifications

• 3–5+ years of experience in social media and content marketing (food, beverage, lifestyle preferred)
• Strong writing skills with attention to detail
• Highly organized and deadline-driven
• Experience creating and editing short-form video
• Familiarity with Shopify/CMS and email platforms (Klaviyo or Mailchimp)
• Comfortable working independently in a fast-paced, small team environment

Bonus: Canva, photo/video production, influencer coordination experience

Why Join Bourbon Barrel Foods

• Work directly with leadership in a founder-driven company
• Help shape the next chapter of a nationally recognized Kentucky food brand
• Be part of a team that values craft, quality, and intention
• Contribute to products made in Louisville and shipped nationwide

How to Apply

Submit your resume plus 2–3 writing samples or links (email, social, product copy, etc.).

Applications without writing samples may not be considered.

Pay: $48,108.25 - $57,936.82 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person