Description for Candidates

Collaborate with the Sr. Paid and Organic Social Media Manager and the Head of Social Media and Influencer Marketing to advance and implement the company’s affiliate and influencer marketing strategies. Lead daily execution across the enterprise and regional banners, working with internal teams and external partners to deliver tactical plans, meet performance goals, and drive business results. Demonstrate the company’s core values of respect, honesty, integrity, diversity, inclusion, and safety.

Responsibilities for Candidates

Develop and maintain annual and period affiliate and influencer calendars and ensure execution of the plan in partnership with agencies, internal stakeholders, Sr. Paid and Organic Social Media Manager and Head of Social Media and Influencer Marketing
Lead the execution of affiliate and influencer campaigns for the enterprise and at a division-level
Oversee and grow the affiliate program, including on boarding new partners
Develop and optimize affiliate and influencer marketing strategy based on company objectives
Drive strategic partner engagement by overseeing daily collaboration and performance alignment to ensure campaigns remain optimized and consistently achieve defined business objective
Manage affiliate budget and forecast, plan volume, revenue and commissions
Partner with vendors and agencies to develop targeting strategies based on business and customer objectives.
Utilize analytics to optimize approach and campaigns for affiliates and influencers to provide clear recommendations to internal stakeholders
Collaborate with the Sr. Paid and Organic Social Media Manager to develop test-and-learn plans to drive optimization and innovation
Provide thought leadership by keeping abreast of industry trends and emerging platforms
Steward innovation with the Sr. Paid and Organic Social Media Manager for influencer and affiliate marketing programs, inclusive of social commerce opportunities
Track affiliate and influencer campaign performance and deliver results and recommendations to the Sr. Paid and Organic Social Media Manager and Head of Social.
Maintain and identify tools to support the execution of affiliate and influencer marketing strategies
Manage influencer publishing calendar in partnership with Paid and Organic Social Media Managers
Collaborate with Paid and Organic Social Media Managers on influencer support for social media campaigns
Create documentation on affiliate and influencer workflow processes
Provide thought leadership by keeping abreast of industry trends, emerging platforms and changes to channel algorithms.
Travel up to 15% within the U.S. for production or store visits
Ability to work cooperatively in high paced and sometimes stressful environment
Ability to manage conflict in a reasonable, nonconfrontational and cooperative manner
Ability to act with honesty and integrity regarding customer and business information
Ability to follow directions and seek assistance when necessary to resolve customer and business issues
Provide support and assistance through direct interaction with minors, individuals with special needs, and/or older adults
Must be able to perform the essential functions of this position with or without reasonable accommodation

Qualifications for Candidates

Minimum

4+ years in digital affiliate marketing or influencer marketing
Proficiency with enterprise-level influencer and affiliate tools such as CreatorIQ, Hootsuite, CJ Affiliates, Impact, Rakuten
Experience with influencer and affiliate relationship building and management
Strong understanding of influencer and affiliate metrics and how they are tied to business impact
Proficiency in pulling, interpreting and reporting on affiliate and influencer analytics
Understanding of influencer, affiliate and social commerce trends
Advanced proficiency in Microsoft Office
Experience partnering with agency teams

Desired

Bachelor's degree in Marketing, Journalism, Communications, Media or a related area
Expertise in social commerce strategies as it relates to influencer and affiliate marketing and promotional codes
Any CPG brand management or ad/digital agency experience
Experience with Adobe Experience Manager and Adobe Analytics
Experience managing budget and spend of affiliate and influencer campaigns
Success working in a fast-paced environment with the ability to identify resources needed and to reprioritize project tasks while meeting deadlines and goals

Influencer and Affiliate Marketing Manager

About the job