Business Developer

Want to build and scale growth experiments like a startup—inside a profitable, family-owned company?

Fresh Products has grown ~12% annually for 20 years and leads the U.S. away-from-home air care category. We’re entrepreneurial, innovative and we have more product concepts and growth ideas than we can test and scale.

You’ll thrive here if you love moving fast: building hypotheses, launching real-world tests, learning from the data, and doubling down on what works.

We’re looking for a Business Developer who pairs strategic thinking with hands-on execution to accelerate growth. Founded in 1971 in Toledo, Ohio, Fresh Products builds away-from-home air care solutions with a long track record of innovation and continuous growth.

What You’ll Do

• Own a rapid test-and-learn engine—turning ideas into live experiments across paid social, ecommerce, creators/influencers, email/SMS, and landing pages.

• Build clear business cases for growth bets (what we’ll test, what it costs, how we measure success, and what we do next).

• Create and iterate on positioning, offers, and creative—then use results (not opinions) to decide what scales.

• Run customer discovery and concept testing using online tools and in-person research to validate pain points, messaging, and product-market fit.

• Test pricing, promos, bundles, and product variations—understanding unit economics and operational implications before we scale.

• Track the metrics that matter share learnings fast, and turn insights into the next set of experiments.

• Build relationships with creators, agencies, and partners—and when it makes sense, support distribution/channel pilots that open new demand.

• Partner cross-functionally to ship—aligning marketing, sales, operations, and product so experiments can go live quickly and cleanly.

• Move with urgency: double down on what works, stop what doesn’t, and keep the pipeline of high-impact ideas full.

Qualifications

• Bachelor’s degree in a quantitative or growth-oriented field (e.g., Marketing, Business Analytics, Statistics, Economics, Industrial Engineering, Information Systems, Computer Science, or a science discipline) or equivalent practical experience. We value analytical thinkers with a strong test-and-learn mindset.

• 2+ years of experience in a startup or high-growth environment, with hands-on ownership of rapid experiments (e.g., paid social tests, ecommerce conversion improvements, offer/pricing tests, or new-channel pilots).

• Demonstrated ability to build and execute a growth plan across digital/social commerce (e.g., Shopify/Amazon, paid social, creator/influencer programs, email/SMS lifecycle) and, as needed, support channel/distribution opportunities through partners.

• Strong ownership and bias for action—able to execute independently, move fast with ambiguity, and collaborate effectively across marketing, sales, operations, and product teams.

• Strength in experimental design and data-driven decision making, including comfort with core digital metrics (e.g., CAC, ROAS, conversion rate, AOV, retention) and creating clear learnings from tests (Excel/Sheets required; analytics tools a plus).

• Curious, resilient, and competitive—motivated by learning quickly, improving through iteration, and delivering measurable growth.

• Up to 40% of Travel

Benefits

• Competitive salary and benefits package.

• Opportunity to work on cutting-edge, innovative products.

• A collaborative and supportive team environment where your ideas are heard.

A chance to directly influence the growth and success of the company