[Remote] Influencer Marketing Strategist

Note: The job is a remote job and is open to candidates in USA. Tinuiti is the largest independent full-funnel marketing agency in the U.S. and they are seeking an Influencer Marketing Strategist. This role involves executing influencer marketing strategies, managing client relationships, and leading campaign execution to align with brand goals.

Responsibilities • Execute influencer marketing strategies that align with the brand's goals, target audience, and overall marketing objectives. Create detailed plans for campaign execution, including timelines, budgets, and KPIs • Lead day-to-day client relationships ensuring alignment of account team recommendations with client objectives and fostering trust with main POC client leads, while partnering with internal teams to address escalations and facilitate timely issue resolution • Assist in paid media support of influencer content by providing technical guidance to creators on account whitelisting and permissions across platforms like Meta, TikTok, and YouTube. Additionally, collaborate with Tinuiti paid social experts to ensure seamless campaign execution of Influencer assets or content • Support client onboarding, offboarding, and account transitions, ensuring seamless experiences and maximizing account potential through the introduction of new ideas, strategies, and growth opportunities. Ensure we are accurately and efficiently delivering on program requirements to provide best-in-class guidance for clients where needed • Lead the creation and management of influencer marketing campaigns, from influencer identification and selection to campaign execution and performance analysis • Utilize analytics to track campaign performance, evaluate success against key metrics, and derive actionable insights for continuous improvement • Manage the influencer marketing budget, ensuring efficient allocation of resources to maximize campaign impact and achieve financial objectives • Collaborate closely with other marketing teams, sales, product development, and external partners to ensure a cohesive and integrated approach to influencer marketing • Stay ahead of industry trends and emerging technologies in influencer marketing and social media, recommending innovative approaches to maintain and enhance the brand's competitive edge

Skills • 5+ years of experience in influencer marketing, digital marketing, or a related discipline, with a proven track record of success in leading influencer marketing strategies • Bachelor's degree in Marketing, Communications, Business Administration, or related field • Knowledge of the influencer marketing landscape, social media platforms, and digital marketing trends • Proficient in analytics tools and metrics, with the ability to translate data into strategic insights • Excellent negotiation, communication, and project management skills • Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives • Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams

Benefits • Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year. • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts • Retirement: Match up to 4% of your contributions at 100% with immediate vesting • Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity • Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. • Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

Company Overview • Tinuiti is a data-driven digital marketing agency specializing in full-service online marketing. It was founded in 2004, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is https://tinuiti.com/.