Manager, Paid Media

Join our fast growing agency at the forefront of life science communications. As an associate director and senior media strategist, you'll play a key role in shaping and sharing the stories of companies developing groundbreaking scientific and medical advances in biopharma. You’ll help bring attention to innovations that have real potential to improve human health.

We are seeking a strategic and execution-driven Manager, Digital Engagement to lead integrated digital programs across life sciences accounts. This role blends strong paid media expertise with thoughtful oversight of organic social and broader digital strategy.

The Manager will drive performance-focused paid media campaigns while ensuring alignment across organic, content, influencer, and analytics initiatives. This individual should be comfortable owning campaign strategy, guiding optimization, leading client conversations, and mentoring junior team members while understanding how each digital channel fits within a larger communications ecosystem.

Key Responsibilities

Integrated Digital & Paid Media Strategy

• Lead development and execution of integrated digital strategies across paid and organic channels
• Own paid media planning across LinkedIn, Meta, X, search, and programmatic platforms
• Manage budgets, forecasting, pacing, and optimization to drive measurable results
• Translate campaign data into strategic insights and clear recommendations
• Ensure paid media strategy aligns with overall communications objectives and brand positioning
• Stay current on platform updates, targeting capabilities, and healthcare advertising considerations

Organic Social Strategy

• Oversee organic social strategy to ensure alignment with paid efforts and audience segmentation
• Guide content planning, community management, and channel best practices
• Lead social listening initiatives and influencer identification efforts
• Develop persona research and audience behavior insights to inform channel strategy
• Ensure reporting across paid and organic channels is cohesive and actionable

Client & Team Leadership

• Serve as the digital lead for assigned clients, managing day-to-day communications
• Present strategic recommendations and performance updates to clients and senior stakeholders
• Mentor Associates and review deliverables to elevate quality and strategic thinking
• Collaborate cross-functionally with account, creative, and analytics teams
• Contribute to new business strategy and digital proposals as needed

Qualifications & Skills

• 4–6+ years of digital marketing experience within life sciences, biotech, pharmaceutical, or healthcare industries
• Strong hands-on experience managing paid media campaigns across social and search platforms
• Working knowledge of organic social strategy and community management
• Experience managing digital budgets and analyzing performance data
• Proficiency in analytics tools such as Google Analytics and platform reporting dashboards
• Experience with social listening and publishing tools (e.g., Netbase, Brandwatch, Sprout, Meltwater)
• Strong client-facing presence and presentation skills
• Excellent project management and written communication skills
• Ability to balance strategic thinking with hands-on execution

What We Offer

• Competitive Compensation packages dependent on education and experience
• Comprehensive medical, vision, and dental healthcare benefits
• Generous PTO policy
• 401(k) plan
• Paid Parental Leave
• Commuter benefits & additional EOP offerings
• Flexible hybrid work schedule, 3 days in the office

LifeSci Communications is a LifeSci Partners Platform company. LifeSci Partners is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, veteran status, or any other protected status under federal and state law. We provide reasonable accommodation for applicants with disabilities or sincerely held religious beliefs, as required by law.