Marketing Manager

Job Overview
We are seeking a dynamic and innovative Marketing Manager to lead our marketing initiatives and drive brand growth across multiple channels. In this role, you will develop strategic marketing plans, oversee digital and traditional campaigns, and collaborate with cross-functional teams to enhance our clients' market presence. Your expertise will help us connect with our target audience effectively, boost engagement, and achieve measurable results. This is an exciting opportunity for a motivated marketing professional eager to make a significant impact in a fast-paced environment.

Responsibilities

• Design and implement comprehensive marketing strategies that align with business goals, focusing on multichannel marketing approaches including digital, social media, grassroots, events and more.
• Manage and optimize digital marketing campaigns using tools such as web, email, social, third party platforms and marketing automation platforms to increase reach and conversions.
• Conduct research to identify market trends, customer needs, and competitive insights to inform content marketing and product positioning.
• Oversee content creation including copywriting for websites, email marketing campaigns, social media posts, and print advertising materials.
• Utilize analytics tools like Sprout, Mailchimp, Google Analytics to monitor campaign performance, analyze data trends, and adjust strategies for maximum ROI.
• Coordinate with creative teams to produce compelling visual content using Adobe Creative Suite, canva, other and maintain brand consistency across all channels.
• Manage budgets for advertising campaigns, track expenses, and report on performance metrics to stakeholders.
• Collaborate with internal and external to develop go-to-market strategies for new offerings and optimize existing positioning for max outcomes.

Experience

• Proven experience in digital marketing roles with a strong emphasis on organic strategies where every dollar counts: social media marketing, events, influencer marketing and grassroots B2C marketing strategies.
• Demonstrated ability to manage multiple campaigns simultaneously while meeting deadlines and budget constraints.
• Proficiency in tools such as Google Analytics, Claude, Meta Bizz Suite, Adobe Creative Suite/Canva, WordPress, and marketing automation platforms.
• Strong research skills combined with excellent copywriting abilities to craft engaging content tailored for diverse audiences.
• Knowledge of print advertising methods alongside digital channels to create integrated marketing campaigns.
• Ability to analyze data insights from various sources to inform decision-making and improve campaign effectiveness.

Key Qualifications

• Must have leadership skills, be bold to voice opinions and directives to the team
• Must have agency experience or have worked in house on multiple projects at the same time
• Must submit well-done projects by their due dates and empower other team members reach their goals/deadlines

Join us as a Marketing Manager if you're passionate about crafting innovative/different/thoughtful strategies that elevate brands! Be part of a vibrant team dedicated to pushing boundaries in the ever-evolving landscape of marketing!

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance
• Work from home stipend

Work Location: In person