DIGITAL MEDIA STRATEGY SR MANAGER

Job Details: General Summary: The Digital Media Strategy Sr. Manager leads enterprise level paid media strategy, ensuring media investments directly support business goals and campaign objectives. This role serves as the primary liaison between the paid media agency and internal cross functional partners, translating enterprise strategy into paid media execution. The role ensures paid media aligns with broader customer journeys and complements owned, social, CRM, and site/app experiences. **Duties & Responsibilities:*Enterprise Paid Media Strategy (25%) Lead the enterprise paid media strategy framework across platforms in partnership with the media agency.

• Ensure all media plans align with enterprise priorities, OGST objectives, audience insights, journey strategies, and personalization frameworks.
• Translate business goals and campaign briefs into actionable paid media direction.
• Lead enterprise SEO strategy and alignment with paid search.
• Responsible for recommending budget shifts and optimization priorities.

Media Agency Leadership & Accountability (20%)* Serve as primary enterprise point of contact for the paid media agency.

• Direct the agency on channel mix, rigor, targeting, and rationale.
• Ensure deliverables are strategically sound, operationally feasible, and leadership ready.

Cross-Channel Integration & Journey Alignment (20%)* Ensure paid media integrates with CRM, Owned, Social, Influencer, and Site/App channels.

• Partner with Campaign Managers to define channel roles and support the broader campaign narrative.
• Coordinate with Retail Media Network teams to ensure enterprise paid media works in harmony with RMN activations.
• Ensure paid media supports customer journeys even when execution sits in other teams.
• Clarification: Role does not own owned/organic/social/site execution.

Reporting, Insights & Optimizations (20%)* Define primary and secondary paid KPIs tied to enterprise objectives.

• Monitor paid media performance and deliver insights and action plans.
• Provide recommendations for optimizations, rebalancing, efficiency improvements, creative/targeting needs, and risk mitigation.
• Own all paid media reporting (weekly dashboards, monthly recaps, quarterly reviews, post campaign summaries).
• Partner with DS&A and agency to ensure accurate, consistent dashboards and data definitions.

Martech Enablement & Data Quality (10%)* Ensure all paid platforms are properly tagged, pixel validated, and aligned to UTM and attribution standards.

• Partner with MarTech and Analytics teams to validate data flows and resolve discrepancies.
• Ensure paid media tactics comply with privacy laws and required contracting workflows.

Innovation, Testing & Platform Advancement (5%)* Lead innovation across paid platforms including beta tests, new formats, AI driven targeting, and emerging opportunities.

• Build a test and learn roadmap with Media leadership, Analytics, and agency partners.
• Translate test learnings into future strategy and investment recommendations.

Qualifications: Knowledge, Skills, & Abilities:* Deep expertise in paid media platforms (search, social, programmatic, display, video, emerging channels).

• Strong understanding of audience strategy, customer journeys, and integrated marketing.
• Ability to translate enterprise objectives into channel specific media plans & KPIs.
• Strong analytical skills, with ability to turn data into insights and action.
• Experience leading an external agency and influencing cross functional partners.
• Understanding of SEO, tagging frameworks, attribution, and digital measurement principles.
• Working knowledge of privacy regulations impacting digital marketing.
• Strong communication and storytelling skills for senior level audiences.
• Ability to navigate ambiguity and drive cross functional alignment.

Work Experience &/or Education:* Bachelor’s degree in Marketing, Business, Communications, Analytics, or related field required; MBA preferred.

• 7–10 years of experience in digital marketing, paid media, or integrated media strategy.
• Experience leading or managing a paid media agency partner required.
• Experience with enterprise scale budgets, measurement frameworks, and multi channel campaigns.
• Experience collaborating with analytics, MarTech, CRM, and social/owned channel teams.