Caboodles Marketing Intern

About Pure Fishing

Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today. Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.

But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch. We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish. We want your next day on the water to be your best day on the water. At Pure Fishing we have high expectations for Execution, we strive to Empower our people every day, expect and encourage Authenticity.

Caboodles Marketing Intern

Job Summary

As a Caboodles Marketing Intern, you’ll gain hands-on experience working with one of the most iconic brands in the beauty organization space. You’ll support marketing, digital, and product development initiatives while helping the team connect with consumers, grow the brand, and bring new ideas to life. This internship is perfect for someone curious, creative, and excited to learn how a brand evolves from concept to consumer.

What will you do?

• Support marketing communications and consumer engagement programs
• Assist with brand collaborations and partnership initiatives
• Help manage the Caboodles social media calendar and create engaging posts and captions
• Respond to social media comments and questions while supporting community engagement
• Organize and manage social giveaways
• Analyze social media performance and engagement metrics
• Evaluate and improve the Caboodles direct-to-consumer website experience
• Work with digital teams to identify opportunities to increase online sales and customer engagement
• Assist with competitive research and consumer insights for future product development
• Help develop strategies for upcoming product launches
• Research influencers and marketing channels to reach target audiences

What makes you a great catch?

• Passion for marketing, business, and the beauty and fashion industries
• Positive attitude and high-energy presence
• Strong verbal and written communication skills
• Ability to collaborate with cross-functional teams
• Curiosity and eagerness to learn new tools and strategies
• Willingness to take on new challenges and apply new knowledge

Why you will love it here

• Gain hands-on experience in marketing, digital strategy, and product development
• Work on an iconic beauty brand with real influence on campaigns and ideas
• Collaborate with passionate, creative professionals
• Opportunity to build valuable skills in social media, branding, and consumer insights

Your work environment

• Primarily remote internship with occasional in-person meetings
• Preference for candidates located in the Atlanta, GA area
• Collaborative, creative, and fast-moving environment
• Paid internship at $17 per hour

What you will need to succeed

• A creative mindset and passion for brand storytelling
• Strong organization and time-management skills
• Comfort working independently while collaborating with a team
• Curiosity to explore trends in beauty, fashion, and digital marketing
• Initiative to bring new ideas and solutions to the table