BRAND MARKETING SPECIALIST

Location: Atlanta, Georgia

Job Type: Contract

Compensation Range: $35 - 40 per hour

A major CPG company is seeking a high-energy, analytical, and creative Brand Marketing Specialist to support their world-class Writing Business Unit. You will play a central role in executing brand initiatives that drive growth and maximize market share.

This is a Temp-to-Hire engagement based in our Atlanta hub on a hybrid schedule. If you are a proactive marketer who wants to function as a "business owner" and has a passion for consumer goods, we want to hear from you.

Responsibilities:

As the Brand Marketing Specialist, you will act as a project management powerhouse, collaborating across functions to ensure marketing programs are delivered on time and in full.

• Campaign & Merchandising Execution: Lead the charge on shippers, displays, and seasonal merchandising programs that stop shoppers in their tracks.
• Creative Collaboration: Partner with Creative, Packaging, Finance, and Manufacturing teams to bring seasonal products to life from concept to shelf.
• Social Media & Influencer Management: Stay ahead of social trends, manage monthly content calendars, and write compelling influencer briefs to drive digital engagement.
• Performance Analytics: Conduct regular deep dives into marketing performance, e-commerce metrics, and competitor tactics to provide data-driven recommendations.
• Digital Brand Ownership: Maintain brand website content and own the "Creations Recipe" program for Elmer's.

Qualifications:

• An Analytical Thinker: You don't just see numbers; you see stories and insights that lead to better brand performance.
• A Creative Problem-Solver: You can identify a competitor threat or a social trend and pivot quickly to identify an opportunity.
• A Master Coordinator: You thrive in fast-paced environments, managing multiple projects across PR, advertising, and retail activation simultaneously.
• Education: Four-year college degree required.
• Experience: 2+ years in brand management, marketing, or a related role.
• Technical Skills: Proficient in Microsoft Office (Excel/PowerPoint) and familiar with marketing analytics tools.
• Communication: Exceptional written and oral communication skills.
• Travel: Ability to travel up to 10% as needed.

JOBID: 032026-127393

#LI-CELLA

#LI-CN1

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.