Position: Senior Manager, Retail Media Strategist

Location: Remote within the contiguous US; employees should live within 50 miles of a major airport. Preferred states include AZ, CA, FL, GA, KS, MO, NJ, NC, OK, OR, PA, TN, WA. Additional states will be considered for the ideal candidate.

Reports to: Performance Marketing Director

Position Type: Full Time

Travel Required: Up to 10%

About Us:

At Netrush, we believe consumers expect a frictionless journey across all touchpoints, where every interaction with a brand shapes their overall experience. Our mission is to help brands gain a competitive edge by connecting them more deeply with their customers through seamless experiences, stronger engagement, and smart growth strategies.

We empower brands to excel in today’s dynamic e-commerce landscape by focusing on three core areas: creating seamless customer journeys, driving engagement and loyalty, and scaling responsibly for growth. Through strategic consulting, we guide brands in transforming how they connect with customers, optimize operations, and expand their presence. By addressing critical challenges and leveraging data-driven insights, we enable brands to deliver exceptional experiences, build trust, foster long-term relationships with consumers, and achieve sustainable growth in an increasingly competitive market.

Why Join Us?

Be part of a highly skilled and collaborative team dedicated to driving client success.
Opportunity to work with top-tier brands and make a measurable impact.
Competitive salary, performance bonuses, and growth opportunities.
Flexible work environment with a focus on results and innovation.

Job Summary:

The Senior Manager, Retail Media Strategist is a part of the MediaPilot team. The MediaPilot steers a brand’s media strategy across Amazon’s ecosystem. They manage campaigns across PPC, DSP, and AMC, turning insight into action that drives visibility, conversion, and customer value. MediaPilots ensure that every dollar invested in advertising is connected to the brand’s broader growth objectives and supported by data intelligence.

The Senior MediaPilot will iInnovate marketing offerings and drive Amazon growth via on and off-AMZ marketing strategies by actively understanding the interconnectedness of tactics and how best to deliver on partner goals and increase Netrush revenue.

Key Responsibilities:

Lead partnerships for managed ads accounts by understanding client goals, implementing PPC strategies to achieve goals. and effectively communicating clearly with partners on performance.
Excellent verbal and written communication skills
Excellent presentation skills to brand side partners
Ability to break down complex multi-channel advertising strategies with partners to garner buy in

Tactical Skills:

Amazon PPC
- Develop, execute, and continuously optimize Amazon Pay-Per-Click (PPC) campaigns to maximize visibility, traffic, and conversions.
- Conduct keyword research, bid management, and performance analysis to ensure campaigns meet defined KPIs such as ACOS, ROAS, and TACoS.
- Collaborate with brand and product teams to align advertising strategies with overall sales goals and product positioning.
Sponsored Brand Video, Sponsored Brand, Sponsored Display, and Sponsored Product Campaigns
- Plan and manage campaigns across all key Amazon ad types to drive full-funnel results — from awareness to conversion.
- Create engaging Sponsored Brand Video content to increase click-through rates and improve brand storytelling.
- Use Sponsored Display ads to retarget high-intent shoppers and expand brand reach.
- Optimize Sponsored Product campaigns to enhance organic ranking and drive incremental sales.
Marketing Budgets & PPC Spend Strategy
- Analyze partner objectives and category trends to propose strategic PPC budget allocations.
- Monitor daily and monthly spend levels to ensure efficient use of funds and maximize ROI.
- Develop forecast models and pacing reports to align advertising investment with business growth targets.
Retail Readiness
- Demonstrate deep mastery of the Amazon growth formula and clearly communicate how off-Amazon levers influence overall performance.
- Analyze and articulate the impact of supply chain dynamics on marketplace performance and revenue outcomes.
- Develop and optimize catalog strategies that drive discoverability, conversion, and sustained sales growth.
- Lead content and creative strategy efforts, ensuring high-impact assets that improve customer experience and performance metrics.
- Evaluate performance marketing activities and translate results into actionable insights that improve profitability and P&L health.
Amazon DSP (Demand-Side Platform)
- Demonstrate mastery of audience segmentation principles and data-driven targeting strategies.
- Develop a deep understanding of contextual signals, demographic variables, and AMC audience insights to inform optimized marketing and performance strategies.
Amazon Attribution
- Demonstrate mastery of core performance, marketplace, and marketing principles to drive informed decision-making.
- Apply strong strategic thinking to understand business context and guide partners toward high-impact opportunities.
- Provide clear strategic recommendations on traffic direction based on performance insights, channel efficiency, and business goals.
Omni Marketing Integration
- Develop, refine, and present best-practice decks that educate teams and elevate execution quality.
- Compile comprehensive audits, frameworks, and templates to support consistent, scalable operational excellence.
- Create and maintain best-practice documentation that supports cross-functional enablement.
Amazon Marketing Cloud (AMC)
- Leverage AMC dashboards to identify optimization opportunities and inform growth strategies.
- Demonstrate mastery of analytics templates and standardized reporting tools to drive consistent insight generation.
Write and run AMC SQL queries to extract deeper performance insights and support advanced audience analysis.
- Build and manage AMC audiences to improve targeting precision and marketing efficiency.

Required Skills:

Experience in retail strategy, ecommerce, account management, or digital commerce
Strong understanding of Amazon or similar retail platforms
Ability to interpret data and translate insights into actionable plans
Excellent communication and client relationship skills
Ability to lead through influence across cross functional teams
Familiarity with paid media, retail media, and awareness strategies
Strong organizational and documentation skills

Preferred Skills:

Experience in brand management or consulting
Experience with modern marketing channels including influencer marketing and podcast advertising
Knowledge of category dynamics within health, wellness, beauty, or CPG
P&L management
Expertise with marketing analytics, deriving key insights from data to inform strategic decision-making

Remote Work Requirements:

Reliable internet access
An atmosphere that that is appropriate for video conference and/or phone meetings
An environment that minimizes distractions

Compensation and Benefits:

Annual base salary range is $80,000 - $120,000, depending on experience and location
Performance-related bonus structure
Health, dental, vision, long term disability, and life insurance benefits
Unlimited PTO and paid holidays
401(k) Retirement plan with company match, offering traditional and Roth options
Access to full suite of mental health wellness tools for you and your family
Open and collaborative work environment
Remote-first organization

**Applicants must successfully pass a background check prior to first day of employment**

Netrush is an Equal Opportunity and Affirmative Action Employer, and we cultivate a work environment that is both inclusive and diverse, allowing our employees to be themselves. We value every thought and point of view. Without regard to race, color, religion, sex, national origin, age, disability, or veteran status, all qualified applicants will be considered for employment.

Senior Manager, Retail Media Strategist

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