Specialist, Media Activation

Job Title: Specialist, Media Activation Requisition ID: R026948 Job Description: Your Platform Founded in 1979, Activision has continuously disrupted the world of entertainment as a leader in the videogame industry. With a history of delivering iconic game changers - like Pitfall®, Tony Hawk®, Guitar Hero®, Crash Bandicoot™, Skylanders™ and Call of Duty® - our obsession is delighting our players around the globe. Focused and committed to innovation, we consistently deliver the most beloved, engaging and successful entertainment. And while we have world-class franchises, infrastructure and resources, our success comes from a passionate, talented and diverse team of people producing greatness together. So, if you’re interested in our biggest priority, it’s our people. We’re currently driving the next era for our company and community by creating amazing experiences for fans and continuing to make Activision an inclusive place where everyone can thrive. Join us, make history. To learn more, check us out at www.activision.com, www.activisiongamesblog.com or @Activision on Instagram, Twitter, Facebook and LinkedIn. Your Mission As Specialist, Activation, you will assist in building media buys in platform, across multiple channels. This role will be responsible for planning, building and executing media plans on social and video partners. The ideal candidate combines cultural awareness, analytical yet out-of -the-box thinking, understands how gaming audiences behave across platforms, and can translate business objectives into tactical plans across platforms, not viewing platforms in isolation but as a whole that work together towards our larger goals. Priorities include, but are not limited to:* Building, launching, and managing paid media campaigns across platforms including Meta, TikTok, YouTube, Google Ads, Twitch, Amazon, and programmatic partners.

• Implementing audience targeting strategies including first-party data, lookalike modeling, contextual targeting, and interest-based segments.
• Ensuring proper campaign setup, naming conventions, tracking, and QA prior to launch.
• Working with regional teams to ensure global cohesion
• Monitoring campaign performance daily and optimize toward KPIs including CPM, CPV, CTR, CPI, ROAS, and engagement metrics.
• Conducting A/B testing on creative, copy, targeting, and bidding strategies.
• Analyzing funnel performance and identify opportunities to improve efficiency and scale.
• Partnering with analytics to ensure accurate tracking, tagging, and attribution.
• Developing weekly and monthly performance reports with actionable insights.
• Translating data into clear recommendations for stakeholders.
• Partnering with Ops, Brand, Social, and Influencer teams to align on messaging and asset needs.
• Collaborating with platform partners to unlock new beta opportunities and best practices.
• Supporting campaign planning for major beats including game launches, seasonal updates, and promotional moments.

You will operate as an expert on your platforms, and help us retain agility on platforms that we find key to success. Beat over beat and title over title you will be looked upon for insights, optimizations and growth opportunities to chase to ensure we don't stay stagnant but are continuously growing. Player Profile Minimum Requirements:* 2–4+ years of experience in paid media activation or performance marketing in platform

• Direct platform experience in at least 3 of the following: Meta, TikTok, Google Ads, YouTube, Snapchat, Twitch, or DSPs.
• Strong understanding of performance marketing KPIs and attribution models.
• Proficiency in AI, Microsoft Suite,Google Sheets; experience with reporting dashboards (Looker, Tableau, etc.) a plus.
• Experience managing budgets in the $500K+ range preferred.
• Highly detail-oriented with strong organizational skills.

Extra Points:* Media agency experience on a gaming or entertainment client

• Experience on an integrated planning and activation team

Our World Activision Blizzard, Inc. is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet! Our ability to build immersive and innovate worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the C Rewards We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:* Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;

• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/. In the U.S., the standard base pay range for this role is $55,800.00 - $103,230.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.