Social Media and Marketing Manager

Job Summary
We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop strategic marketing campaigns, and manage our social media channels to engage audiences and drive brand growth. Your expertise in digital marketing, graphic design, and analytics will be essential in creating impactful campaigns that resonate with our target audiences. Join us to lead our social media efforts, foster meaningful relationships with followers, and implement creative strategies that boost our visibility and reputation.

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and brand awareness.
• Create, curate, and manage engaging content including graphics, videos, blog posts, and photography that align with brand voice and marketing goals.
• Utilize tools like Hootsuite or Buffer for scheduling posts, monitoring social media activity, and analyzing performance metrics to optimize campaigns.
• Conduct social listening to monitor brand mentions, industry trends, and customer feedback to inform content creation and reputation management.
• Manage paid advertising campaigns on platforms like Facebook Advertising to target specific audiences effectively and maximize ROI.
• Collaborate with cross-functional teams including PR, sales, and product development to ensure cohesive branding and messaging across all channels.
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign success, track KPIs, and generate reports for continuous improvement.
• Maintain a consistent brand voice by proofreading content for accuracy and clarity while ensuring adherence to branding guidelines.
• Oversee relationship management with influencers, partners, and community members to foster positive engagement and expand reach.
• Stay current with digital marketing trends, SEO best practices, keyword research techniques, and emerging social media platforms to keep strategies innovative.

Requirements

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating visual content.
• Strong knowledge of SEO principles, keyword research techniques, web analytics (Google Analytics), and social listening tools.
• Hands-on experience with social media management tools like Hootsuite or Buffer for scheduling and monitoring posts.
• Skilled in video editing and photography to produce engaging multimedia content for various platforms.
• Excellent written communication skills with an eye for proofreading and editing content for clarity and consistency.
• Ability to analyze data insights from Google Analytics or similar tools to inform strategy adjustments.
• Familiarity with e-commerce platforms and digital advertising strategies including Facebook Advertising campaigns.
• Strong relationship management skills with the ability to collaborate effectively across teams and external partners.
• A proactive attitude with the motivation to stay ahead of industry trends in social media marketing. Join us as a Social Media and Marketing Manager if you're passionate about storytelling through digital channels! Bring your creativity, strategic thinking, and analytical skills to help us build a vibrant online community while advancing our brand’s presence globally!

Job Type: Part-time

Pay: $30,000.00 - $45,000.00 per year

Expected hours: 20 per week

Work Location: In person