Social Media and Marketing Manager

Overview
Are you passionate about creating vibrant, engaging content that captures attention and drives brand growth? We are seeking a dynamic Social Media and Marketing Manager to lead our digital marketing efforts and elevate our online presence. This role offers an exciting opportunity to craft compelling campaigns, analyze digital trends, and build meaningful relationships with our audience across multiple platforms. If you thrive in a fast-paced environment and love turning ideas into impactful visuals and messages, this position is perfect for you! Join us to shape innovative marketing strategies that inspire, inform, and connect.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok and company website to increase brand visibility and engagement.
• Create captivating content including graphics, videos, blog posts, and photography that align with branding goals and resonate with target audiences.
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback, providing insights for ongoing campaigns.
• Optimize content for SEO by conducting keyword research and integrating relevant keywords into posts to enhance discoverability.
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign performance and adjust strategies accordingly.
• Collaborate with public relations teams to enhance brand reputation through media outreach, influencer partnerships, community engagement, trade shows, and self generated promotions.
• Oversee Facebook Advertising campaigns to target specific audiences effectively while managing budgets for maximum ROI.
• Maintain up-to-date knowledge of digital marketing trends, social media algorithms, and emerging platforms to keep strategies innovative.
• Foster strong relationships with followers, partners, and stakeholders through proactive relationship management and excellent communication skills.

Requirements

• Proven experience in social media management, digital marketing, or related roles with a portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation.
• Strong skills in video editing and photography to produce high-quality multimedia content.
• Experience managing social media advertising campaigns on Facebook Ads Manager or similar platforms.
• Knowledge of SEO best practices, keyword research techniques, and web analytics tools including Google Analytics.
• Excellent proofreading skills with an eye for detail to ensure all content aligns with branding standards.
• Ability to multitask efficiently in a fast-paced environment while meeting deadlines consistently.
• Strong relationship management skills to engage with audiences professionally and authentically. Join us as a Social Media and Marketing Manager where your creativity fuels our growth! Bring your expertise in digital marketing tools and more — all while making a tangible impact on our brand’s story worldwide!

Pay: $42,000.00 - $58,241.05 per year

Work Location: In person