Head of Social & Video

Head of Social & Video

Location: Hybrid, 2 days per week minimum in office

Reports to: Managing Director NA

Salary: OTE of $140k-150k

About Us

At Time Out Group, we’re a leading global media and hospitality brand, inspiring people to discover and experience the best of the city. Through Time Out Media and Time Out Market, we connect audiences to the best food, culture, entertainment, and experiences around the world.

Role Overview

As Head of Social Media & Video Americas, you will own the social strategy, with specific emphasis on the US, across all platforms. Your focus is on video content and audience engagement resulting in indirect revenue generation and facilitating video partnerships. You’ll lead a talented team to deliver high-impact, platform-native campaigns, working closely with editorial, marketing, partnerships, and production teams. You’ll be the driving force behind innovation, analytics, and audience growth.

Key Responsibilities

Strategic Leadership

• Develop and execute a social media strategy across YouTube, Instagram, X/Twitter, Facebook, and emerging platforms.
• Lead social and video initiatives to successfully achieve business goals, including revenue, brand awareness/reach, and engagement.

Content Development & Innovation

• Oversee production of high-quality, platform-native video and multimedia content.
• Experiment with new formats, trends, and technologies to keep content fresh and engaging.
• Lead from the front, regularly engaging and participating in video creation
• Ensure Time Out Market Union Square and Dumbo are supported with a minimum of 1 post per week for the local market.

Audience Growth & Community Management

• Drive follower growth, reach and engagement across all social channels.
• Foster authentic community interaction, including moderation and audience feedback loops.

Team Management & Collaboration

• Lead, inspire and develop a social media team of producers, editors, and community managers.
• Work cross-functionally with editorial, marketing, commercial and data teams to align content and campaigns.

Data & Analytics

• Establish KPIs, track performance, and produce actionable insights to inform strategy.
• Report regularly on campaign and channel performance to senior leadership.

Brand & Compliance

• Maintain a consistent brand voice and ensure compliance with industry regulations and platform guidelines.

Skills & Experience Required

• Deep understanding of video-first social platforms, trends, and algorithms.
• Confident and experienced in 1st hand social
• Excellent knowledge of analytics tools (native and third-party) and how to use data to drive decisions.
• Creativity in content development and storytelling, with an eye for emerging formats.
• Comfortable working in a fast-paced, deadline-driven environment.

Desirable

• Experience in paid social campaigns and influencer collaborations.
• Proven track record leading social media strategy for a high-profile publisher, media company or video-led brand.
• Strong leadership and people-management skills with experience building and motivating teams.
• Understanding of SEO, digital publishing workflows, and cross-channel audience strategies.
• Familiarity with rights management, copyright, and Americas/US publishing regulations.

About our culture

At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender identity; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.