Digital Content Manager

Job Title: Digital Content Manager

Department: Marketing & Communications

Reports To: Vice President of Marketing and Communications

Organization Summary

Visit Fort Wayne is Allen County’s official destination marketing organization. We promote Fort Wayne as a destination for leisure, group, convention, and sports travel.

Job Summary

Responsible for social media strategies and digital marketing strategies and implementation, as well as blog and visual content creation for the leisure marketing team.

Responsibilities

Social Media
Manage Visit Fort Wayne’s social media channels to encourage more visitations to Fort Wayne.

Create and schedule posts, modify content for different platforms, monitor platforms for mentions of Fort Wayne or Visit Fort Wayne, and respond and engage with comments.

Manage the Current Fort Wayne Facebook page to inform locals about events and help instill community pride.

Oversee and assist Marketing and Communications Coordinator with Visitors Center social media as needed.

Adapt to new social media platforms and changes to current platforms.

Work with the group sales team to plan and create LinkedIn content for sales strategies.

Collaborate with local social media influencers to promote special events and initiatives.

Digital Marketing
Work with agency to write copy, prepare creative, and place all digital and social media ads for leisure and additional campaigns throughout the year.

Work with agency to monitor performance and adjust ads as needed throughout their duration.

Content Creation — Photo and Video
Manage and update photo library. Photograph events, attractions, sports, and other needs.

Engage with professional and freelance local photographers to purchase photography or send on assignment as needed.

Coordinate video projects. Work with videographers to create new videos and series. Update existing videos yearly for promotional use.

Assist with capturing video footage as needed.

Knowledge, Skills & Abilities - Candidates Must HaveStrong understanding of social media platforms and trends and ability to adapt to platform changes.

Knowledge of photography and videography, both skills and editing softwares needed.

Understanding of PR and good crisis communication skills.

Excellent verbal, written, and interpersonal communication skills.

Project management: detail-oriented and capable of meeting simultaneous and frequent deadlines.

High level of skill and competency and the ability to work with limited supervision and to make duty-related decisions.

Excellent interpersonal skills and an aptitude for working with and relating to a wide variety of personalities and tasks.

Exceptional work ethic and high energy and enthusiasm.

Knowledge of convention and tourism industries is a plus.

Must be able to travel as the job demands.

Education & Work Experience

Bachelor’s degree in Marketing, Communications, Journalism, English or related field from an academic institution.

3 years experience in social media, digital marketing, or marketing.

3 years experience using social and digital marketing software, and some experience with analytical tracking.

Benefits

● Employee Medical Insurance

● Dental Insurance

● Vision Insurance

● Long Term and Short-Term Disability Insurance

● Life and Accidental Death and Dismemberment Insurance

● Paid Parking

● Paid Professional Development

● Paid Holidays

● YMCA Optional Discounted Membership

Hours

Monday - Friday 8 am – 5 pm; Very minimal weekends, evenings, and holidays based on office demands.

Salary

Salary, Exempt, Full Time Position

Offers a competitive salary commensurate with education, qualifications and experience. Starting at $55,000/year

Equal Opportunity Employer

Visit Fort Wayne is an equal employment opportunity employer.

Pre-Employment Requirements

A background check will be completed for any individual offered a position of employment. Visit Fort Wayne is a drug-free workplace.

Workplace Commitment

Every employee is to engage in, and support, our workplace commitment statement:

“All team members are expected to contribute to our harmonious, healthy, honest, inclusive, positive, safe, and productive work culture and environment.”

Review this job description in full at VisitFortWayne.com/careers

Job Type: Full-time

Pay: From $55,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Education:

• Bachelor's (Preferred)

Experience:

• Marketing and Communications: 1 year (Preferred)

Work Location: In person