Head of Marketing

SwingVision is the AI racket sports app that provides automated stats, highlights, and line calling using just your phone. Our mission is to democratize the pro sports experience for all athletes.

Led by AI experts from Tesla & Apple, we are a small but passionate team building a category-leading consumer product and pushing the limits of what’s possible on a mobile device.

Recent achievements include:

• 2023 Apple Design Award, Editors' Choice on the App Store, and 4x App of the Day

• Featured in 

Apple Keynote events

, 

Forbes

, 

CNET

& 

The New York Times

• Trusted by 500k+ players, coaches, and federations all across the globe

• Investors include Andy Roddick, Lindsay Davenport, and James Blake

💼  The Role

We are currently seeking an experienced Head of Marketing to own the entire marketing engine across social, influencer, lifecycle, brand, PR and performance.

The annual salary range for this role is $150,000 - $250,000. The final salary will be based on a number of factors, including the candidate’s experience, qualifications, and location.

Additional benefits include: equity, performance-based bonus, PTO, 401(k); and medical, dental & vision.

🧰 Responsibilities

Holistic Strategy & Brand Leadership

• Own the Narrative: Develop SwingVision’s brand positioning, voice, and messaging strategy to resonate with amateur and pro athletes alike.
• PR & Communications: Lead PR efforts to secure tier-1 media placement and manage brand reputation.
• Team Management: Manage and mentor internal team members (Influencer & Lifecycle leads) and hold external agencies (Performance & Content) accountable to strict KPIs and creative standards.

Acquisition & Performance

• Full-Funnel Execution: Orchestrate integrated campaigns across social, organic, and paid channels to lower CAC while scaling spend.
• Influencer & Social Strategy: Scale our influencer program and social presence, ensuring our content strategy on Instagram, TikTok, and YouTube aligns with acquisition goals.
• Creative Direction: Act as the final quality gate for creative assets, ensuring all output—from ad creatives to lifecycle emails—is on-brand and high-converting.

Retention & Monetization

• Lifecycle Marketing: Work with the Lifecycle lead to optimize the customer journey from onboarding to renewal, focusing on increasing trial conversion and LTV.
• Data-Driven Optimization: Analyze marketing data (via Amplitude/Google Analytics) to uncover friction points in the funnel and propose product/marketing experiments.

🎯 Requirements

• 5+ Years in Consumer Subscription (B2C Mobile/SaaS): You have a proven track record of driving subscription revenue and user growth.
• The "Player-Coach" Mentality: You are strategic enough to present to the Board but scrappy enough to write copy, set up a campaign, or edit a deck when needed.
• Multi-Channel Fluency: Deep understanding of the modern marketing mix: Paid Social (Meta/TikTok), Influencer Marketing, Lifecycle/CRM, and SEO.
• Agency Management: Experience managing external agencies or contractors and getting the best work out of them.
• Strong Storyteller: Exceptional copywriting and communication skills — you know how to sell a vision, not just a feature.
• Product Passion: Avid user of SwingVision

⭐️ Preferred

• Startup DNA: Experience working in a Series A or similar high-growth environment (team size <50).
• Analytical Stack: Proficiency with Amplitude, RevenueCat, and visualization tools.
• Visual Eye: Ability to provide strong creative direction to video editors and designers.

SwingVision is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.