Influencer & Community Marketing Lead — Fashion / Lifestyle Brand

Location

New York, NY (10022)

Full-time | On-site

Salary Range

$70,000 – $90,000 base salary， additional annual performance bonus

About FanciMe

FanciMe is a modern jewelry brand celebrating love, relationships, and meaningful moments.We create jewelry that blends emotional storytelling with everyday wearability — pieces designed to be gifted, shared, and remembered.

FanciMe is part of Fanci Global , an international jewelry company with more than 400 employees worldwide across design, manufacturing, and global ecommerce.

Our U.S. operations are based in New York City at 5 East 57th Street .

Learn more about our brands:

FanciMe → http://fanci.me

Agvana → http://agvana.com

We are building a small, highly collaborative brand team in New York to grow our presence in the U.S. market.

Role Overview

We are looking for an Influencer & Community Marketing Lead to grow FanciMe’s creator ecosystem and build authentic brand connections across social platforms.

This role will focus on building relationships with creators, developing influencer campaigns, and helping grow a community around the brand.

You will work closely with our creative, brand, and global marketing teams to bring meaningful storytelling to life.

Key Responsibilities

Creator Partnerships

• Identify and build relationships with influencers and creators aligned with FanciMe’s brand
• Manage influencer partnerships and product seeding programs
• Develop long-term relationships with key creators

Influencer Campaigns

• Plan and execute influencer marketing campaigns
• Coordinate collaborations with creators across social platforms
• Track and analyze campaign performance

Community Growth

• Help build a brand community through authentic storytelling
• Engage with creators and audiences across social platforms
• Identify opportunities for organic brand conversations

Cross-Team Collaboration

• Work closely with creative and brand teams on campaign ideas
• Collaborate with global marketing teams on influencer initiatives

Qualifications

• 4+ years experience in influencer marketing, creator partnerships, or social media marketing
• Strong understanding of the creator ecosystem (Instagram, TikTok, YouTube)
• Experience working with fashion, jewelry, beauty, or lifestyle brands preferred
• Strong relationship-building and communication skills
• Passion for social culture and brand storytelling
• Based in New York

Why Join FanciMe

• Build creator partnerships for a growing global jewelry brand
• Work in a small, entrepreneurial team environment
• Collaborate with international teams across product, content, and marketing
• Help shape the brand’s voice and community in the U.S.