Influencer Marketing Coordinator

Newhouse

Los Angeles, CA, USA

About the job

Newhouse is a leading independent marketing and communications agency that serves the entertainment industry and various brands in the automotive, finance, and DTC verticals.

We are looking for a freelance Influencer Marketing Coordinator with superior communication skills, keen attention to detail, and a desire to build valuable working experience with a select portfolio of clients who are also household names.

Job Responsibilities include:

  • Campaign development: Work with the strategy team to ideate and develop engaging influencer campaigns
  • Creator Discovery: Generate thoughtful target lists of influencers based on campaign KPIs
  • Content Briefs: Craft detailed creator briefs around key program objectives and creative goals
  • Contract negotiation: Assist with negotiating and executing contracts with influencers
  • Onboarding: Onboard and oversee creators as they plug into the overall marketing program
  • Communication: Serve as the main point of contact for creators, maintaining daily communication with them and their reps
  • Monitor: Ensure that creator content meets brand standards
  • Trends: Stay up to date on social media and creator trends
  • Budgeting: Assist with managing campaign budgets to ensure profitability
  • On-Site: Cover in-person creator events

Qualifications

  • Educational Background: Bachelor’s degree in Marketing, Business, or a related field.
  • Professional Experience: At least 1 year of experience with a brand or agency in a similar capacity
  • Skills: Strong analytical skills, proficient in data analysis tools, and excellent at presentation software like Google Slides
  • Communication Skills: Exceptional communication skills, with the ability to articulate campaign goals and objectives