Brand Manager

Who We Are

At Feetures, movement is our business. And we believe that a meaningful business begins with authentic values—and our values were forged by the bonds of family.

What started as a bold idea around a kitchen table has grown into a fast-moving, purpose-driven brand redefining performance. As a family-owned company in North Carolina, we are fueled by the belief that better is always possible—and that energy drives both our products and our culture.

Movement is at the heart of everything we do. From our socks to our team and to our communities, we are always pushing forward. If you are ready to grow, challenge the status quo, and help shape the next chapter of a brand that is always in stride, come move with us. Feetures is Meant to Move. Are you?

Role Summary:

The Brand Manager is responsible for driving the operational engine of the marketing organization, ensuring campaigns, product launches, and go-to-market initiatives are planned, coordinated, and executed effectively as the brand scales. This role leads integrated planning across teams, supports brand partnerships and influencer programs. The Brand Manager ensures consumer insights and GTM priorities are consistently embedded into marketing execution. The role also oversees key operational elements including partnership activations, insight management systems, and marketing budget tracking to ensure initiatives run smoothly and investments align with business priorities.

This role will report to the CMO and coordinate with leaders across Creative, Brand, and Product to translate strategy into clear plans, coordinated launches, and reliable follow-through. This is a hands-on role for someone who excels at building systems while staying close to execution and understands how strong operations enable great brand work.

Responsibilities:

Marketing Operations & Project Management

• Own project management across campaigns, product launches, and brand initiatives
• Translate strategic marketing priorities into clear execution plans and roadmaps
• Act as the operational owner of marketing timelines, workflows and processes to keep teams aligned and accountable

Consumer Insight Management

• Own the systems and processes for collecting, organizing, and sharing consumer insights
• Ensure insights are accessible and operationalized within planning, briefs, GTM plans, and partnerships

Cross-Functional Coordination

• Serve as the central point of coordination across Brand, Creative, Digital, Product, Partnerships, Sales, and E-Commerce
• Coordinate inputs across teams to ensure launches are aligned, on-time, and on-brand
• Support post-launch recaps and learning loops to improve future execution

Go-to-Market & Brand Execution Support

• Operationalize go-to-market plans for product launches and seasonal brand initiatives
• Own the master marketing calendar, asset tracking, and communication flow across teams
• Ensure brand priorities and consumer insights are reflected consistently across GTM efforts

Brand Partnerships & Influencer Operations

• Serve as the operational lead for brand partnerships, athletes, ambassadors, influencers, and retail marketing programs
• Manage activation timelines, deliverables, and coordination across teams
• Ensure partnerships align with brand standards and GTM plans

Tools, Systems & Team Enablement

• Own and optimize marketing tools including project management platforms, DAM, calendars, CRM inputs, and reporting systems
• Ensure consistent tool usage and process adherence across teams
• Create documentation, playbooks, and best practices to support scale
• Support onboarding and enablement for new marketing team members

Marketing Budget, Reporting & Resource Tracking

• Support marketing budget planning, tracking, and forecasting
• Tracks spend across campaigns, partnerships, and vendors

Supervisory Responsibilities:

• Directly Supervise our Marketing Coordinator

Qualifications & Experience:

• 3-7+ years of experience in marketing operations, brand marketing, or cross-functional marketing leadership
• Strong experience managing complex, cross-functional initiatives and GTM launches
• Experience supporting brand partnerships, athlete, or influencer programs operationally
• Proven ability to build systems, processes, and workflows in a scaling organization
• Strong organizational, communication, and stakeholder management skills
• Experience in consumer, lifestyle, or active brands preferred

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Life & Disability insurance
• 401(K) with company match

Company Paid holidays and PTO:

• Feetures offers 20 PTO days which are available to you on day one of employment and are available to all employees, no matter your role. After working at Feetures for 5 years, your PTO days will increase to 25 days. These days can be used for vacations, appointments and sick days.
• Additionally, we offer 1 floating holiday to be used at your discretion
• We offer 10 company paid holidays a year

Perks:

• Parking provided (Charlotte office and onsite at Hickory office)
• Employee Engagement team
• Monthly stipend to pursue an active lifestyle

Feetures is an Equal Opportunity Employer that welcomes and encourages all applicants to apply regardless of age, race, sex, religion, color, national origin, disability, veteran status, sexual orientation, gender identity and/or expression, marital or parental status, ancestry, citizenship status, pregnancy or other reasons protected by law.