Social Media and Marketing Manager

Overview
Join our dynamic team as a Social Media and Marketing Manager, where you can use your creativity and strategic thinking to drive our brand’s digital presence. More particularly, we are looking for digital advertising of our medical spa, where we provide medical skin care and cosmetic services, and sell products to our customers. In this energetic role, you will craft compelling content, manage engaging campaigns, and analyze performance metrics to boost visibility across multiple platforms. Your passion for digital marketing and social media management will inspire audiences and elevate our brand identity in a competitive landscape. This paid position offers an exciting opportunity to shape innovative marketing strategies while working in a fast-paced, collaborative environment.

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, and TikTok to increase brand awareness and engagement.
• Create high-quality content including graphics, videos, photography, and written posts.
• Manage social media scheduling and publishing
• Monitor social listening tools to track brand mentions, industry trends, and competitor activity; leverage insights for strategic adjustments.
• Implement targeted advertising campaigns on Facebook Advertising and other platforms to maximize reach and ROI.
• Analyze web analytics and social media metrics via Google Analytics and web analytics tools to measure campaign effectiveness; prepare reports with actionable insights.
• Foster relationships with influencers, media outlets, and community partners through effective relationship management and public relations efforts.
• Oversee branding initiatives across digital channels; ensure all content aligns with brand voice and identity standards.
• Conduct keyword research for SEO purposes; optimize content for search engines to improve organic reach.
• Collaborate with cross-functional teams on e-commerce initiatives, product launches, and promotional events to amplify marketing efforts.

Pay: $20.00 - $25.00 per hour

Benefits:

• 401(k)
• Health insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Fredericksburg, VA 22401