Brand Senior Manager

Job Description The Senior Manager of Brand Communications will lead strategic and creative communications to strengthen the company’s brand presence across North America and globally. This role is responsible for driving B2C and B2B public relations, managing agency partnerships, building on-stage presence and executing integrated campaigns that elevate the Masterbrand and divisional priorities. The ideal candidate is a dynamic communicator with expertise in brand storytelling, influencer engagement, and event activation.

Responsibilities Brand and Division Communications

• Develop and execute integrated audience communications strategies for all North America divisions (water, food, wellness product categories) for B2C and B2B audiences.

Masterbrand and Innovation

• Drive communications that reinforce the Masterbrand positioning and highlight innovation initiatives.
• Partner with marketing and product teams to amplify new launches and category leadership.

Agency Management

• Manage external PR agencies to deliver high-impact campaigns and media coverage.
• Oversee budgets, timelines, and performance metrics for agency-led programs.

Events and Thought Leadership

• Identify and secure on-stage opportunities for brand and divisional leaders at industry events.
• Support development of speaking materials and event-related content.

Social Media and Influencer Engagement

• Collaborate with social media teams to integrate PR efforts across digital platforms.

Build and maintain relationships with influencers to drive authentic brand advocacy.

Qualifications

• Bachelor’s degree in Communications, Public Relations, Marketing, or related field.
• 8+ years of experience in brand communications, PR, or related discipline.
• Proven success in managing consumer and B2B PR campaigns.
• Strong agency management and event planning experience.
• Excellent writing, storytelling, and media relations skills.
• Familiarity with influencer marketing and social media best practices.
• Proven ability to manage teams and develop talent.

Key Competencies

• Brand Strategy and Storytelling
• Media Relations and Influencer Engagement
• Project Management and Agency Oversight
• Cross-Functional Collaboration
• Digital and Social Media Integration

About Us With a legacy spanning more than 80 years, NSF leverages science and innovation to improve human and planet health. We provide science-driven, independent testing, inspection, certification, and advisory services and develop the very standards that drive the food, water, and life sciences industries worldwide. We empower our clients to navigate shifting regulations to improve consumer health, safety, and quality of life.

One of our core values is We Are One NSF. This means that while we’re one team, we embrace the cultural, ethnic, language, and demographic diversity that reflects the societies in which we live and work.

Come join a team that makes a difference in the world. More information about NSF can be found at nsf.org.

NSF is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.

Notice to Agency and Search Firm Representatives: Please note that NSF is not accepting unsolicited resumes from agencies/search firms for this role. Resumes submitted to an NSF employee by a third-party agency without a valid written & signed search agreement between NSF and said third-party agency will become the sole property of NSF. No fee will be paid if a candidate is hired as a result of an unsolicited agency or search firm referral. Thank you.

About The Team We build awareness and value in the global NSF brand. Our teams include Standards, Growth Acceleration, Communications, and Government Affairs. We act as NSF’s global ambassadors, championing our integrity, expertise, capabilities and resources., working with our internal partners to deliver real value to our clients and NSF.