Senior Digital Specialist

Title: Senior Digital Specialist

Department: Digital Strategy

Location: Nashville, TN / hybrid work schedule (in person Tuesdays & Thursdays; Wednesdays encouraged)

Level: associate

Reports to : Senior Director, Digital Strategy

Travel requirements: 3-4 trips per year, averaging 2-3 days per trip

**About

G7 Entertainment Marketing

:** We are a marketing agency that harnesses the power of entertainment. We bring ideas to life in pixels and in person, creating magical moments between brands and fans through curated events, unforgettable performances, and multi-sensory experiences. G7 is part of

Project

, a creative alliance of 14 diverse agencies and 2,300 collaborators across the globe.

The role: We are seeking an experienced Senior Digital Specialist to lead and execute integrated digital marketing campaigns across social media, paid media, email marketing, and influencer partnerships.

This position requires a strategic thinker who is also comfortable executing campaigns, optimizing performance, and translating data into actionable insights. The ideal candidate has hands-on experience managing social media platforms, running Meta advertising campaigns, building email marketing programs, supporting influencer marketing initiatives, and executing integrated digital campaigns that combine multiple tactics to drive measurable results.

Some of the perks of this job include a great salary, excellent office culture including team building outings, travel opportunities, and some schedule flexibility; along with a robust benefits package.

Responsibilities

Social Media Management:

• Manage and execute social media strategy across key platforms including Instagram, Facebook, LinkedIn, and emerging channels.
• Develop content calendars, coordinate with creative teams on assets, and oversee day-to-day publishing.
• Monitor engagement, identify trends, and optimize content strategy to improve reach, engagement, and audience growth.

Digital Campaign Strategy & Execution:

• Plan and execute integrated digital marketing campaigns across paid media, email marketing, influencer partnerships, and social channels.
• Ensure all digital tactics work together to cohesively support broader marketing and business objectives

Paid Media Management

• Manage and optimize Meta (Facebook and Instagram) ad campaigns including audience targeting, creative testing, and performance optimization.
• Experience with LinkedIn Ads is a plus

Email Marketing

• Develop and execute email marketing campaigns including segmentation, scheduling, and performance tracking.
• Optimize campaigns to improve open rates, engagement, and conversions

Influencer Marketing

• Support influencer marketing campaigns including creator identification, coordination, and campaign execution
• Track influencer content performance and help integrate creator partnerships into border marketing campaigns

Performance & Optimization

• Analyze campaign performance and provide actionable insights
• Implement testing strategies across ads, email campaigns, and landing pages to improve results

Team Collaboration

• Mentor and support junior team members
• Partner with internal teams, including creative, strategy, and production to execute campaigns effectively

Budget & Platform Management

• Manage digital campaign budgets to maximize ROI
• Evaluate new tools, platforms, and technologies to improve performance and efficiency

Other Important Expectations:

• Follow G7 Core Values of Respect, Accountability, Passion, Integrity and Courage
• Keep G7 team up to date on relevant industry research
• Work collaboratively with all members of integrated internal and external teams
• Be available and willing to support any team member as needed
• Travel to markets, client meetings, and events as needed
• Conduct yourself in a professional manner and follow Project / G7 code of conduct
• Promote G7, Project, and our clients in a positive way at all times
• Assist management to assure company goals are being met
• Work with your manager to create and track performance goals
• Stay current on marketing, music, and entertainment trends
• Genuinely interested in and passionate about impact of digital trends and cultural events and how they intersect with the marketing and entertainment ecosystems
• Ability to pass standard background check

Qualifications

• (4)+ years of digital marketing experience
• Bachelor’s degree or equivalent experience in Marketing, Digital Media, or related field
• Proven experience managing Meta advertising campaigns (required)
• Experience with LinkedIn Ads (preferred)
• Experience developing and executing email marketing campaigns
• Experience supporting or managing influencer marketing campaigns
• Demonstrated ability to run integrated digital marketing campaigns across multiple channels
• Strong analytical skills and comfort using marketing analytics tools
• Excellent communication and collaboration skills, with strong attention to detail
• A self-starter able to work collaboratively as well as independently
• Proficient in the use of Google suite (required) and Asana (preferred)
• Excellent organizational skills
• Ability to work with and maintain confidential information
• Ability to travel 3-4s times per year: trips typically lasting between two to four days
• Ability to be work outside of standard business hours on occasion to ensure coverage of client programs when necessary

Work Environment

• Hybrid office schedule: in-office days are Tuesdays and Thursdays, Wednesdays strongly encouraged
• Highly collaborative team environment
• Noise level usually moderate
• Extremely fast paced

At G7 and Project, each person is unique in their background - ability, age, race, gender, orientation, religion, status, and viewpoint - and is an essential thread in the fabric of our family of agencies. G7 is an equal opportunity employer where every one of our people has the right to work in an environment that is respectful, safe, and gives them space to be their authentic selves. That is our philosophy and therefore our pledge: to build this mindset into our culture, our day-to-day practices, and ultimately our work on behalf of our clients.