Public Relations Coordinator

Position Summary

Public Relations Coordinators play a critical role in managing the public image and of the bank. Excellent communication skills are essential to build and maintain positive relationships with the public, clients and media representatives.

Principal Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills and/or abilities required. The duties listed below may not include all responsibilities that the person in this role may be asked to perform. May be required to perform other related duties, as assigned, including cross training across other departments, as necessary.Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Developing and implementing public relations strategies to promote a positive image of the organization both internally and externally
• Assisting with communication between the organization and its publics, including consumers, stakeholders, and the media
• Writing and editing press releases, newsletters, speeches, articles, and other material for distribution
• Assisting with the expense/budgeting, organizing and coordinating public relations events such as press conferences, exhibitions, community events, internal bank events and events of affiliated entities
• Maintaining an organized database of media contacts, influencers, and industry professionals
• Responding to inquiries from the media, individuals and other organizations
• Monitoring media coverage and using media analytics tools to gauge the success of public relations efforts
• Assisting in crisis management and preemptive planning
• Collaborating with marketing teams to integrate public relations strategies with marketing efforts

Performs other related duties as necessary or as assigned

Complies with federal and state regulations and all established bank policies and procedures.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person