Social Media and Marketing Manager

Job Summary
We are seeking an energetic and innovative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across multiple platforms. In this dynamic role, you will craft compelling content, develop strategic campaigns, and harness the power of social media to engage audiences, boost brand awareness, and drive business growth. Your creative vision combined with analytical insights will shape how we connect with our community online and position us as a leader in our industry. This paid position offers an exciting opportunity to make a tangible impact through digital storytelling, relationship management, and data-driven marketing strategies.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and followers.
• Create high-quality content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
• Manage social listening tools to monitor brand reputation, industry trends, and customer feedback for timely responses and insights.
• Utilize Adobe Creative Suite (Photoshop, Illustrator) for graphic design projects that enhance visual storytelling.
• Plan and oversee paid advertising campaigns on Facebook Advertising and other digital channels to maximize reach and ROI.
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign performance, refine strategies, and report on key metrics.
• Coordinate public relations efforts by crafting press releases, managing media relationships, and supporting branding initiatives.
• Schedule content publishing using social media management tools like Hootsuite or Buffer for consistent online presence.
• Conduct keyword research to optimize content for SEO purposes and improve organic search rankings.
• Collaborate with cross-functional teams on e-commerce promotions, branding projects, and digital marketing initiatives.
• Proofread all content to ensure accuracy, clarity, and adherence to brand standards before publication.
• Foster strong relationship management with influencers, partners, and community members to expand reach and credibility.

Experience

• Proven experience in social media marketing or digital marketing roles with a focus on content creation, campaign management, and analytics.
• Demonstrated proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator.
• Hands-on experience managing social listening tools like Brandwatch or Sprout Social is preferred.
• Familiarity with social media management platforms such as Hootsuite or Buffer for scheduling and monitoring posts.
• Knowledge of SEO best practices including keyword research and web analytics tools like Google Analytics.
• Experience running paid advertising campaigns on Facebook Ads Manager or similar platforms is highly desirable.
• Strong understanding of branding principles along with excellent proofreading skills to ensure high-quality content output.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment. Join us in shaping vibrant digital narratives that inspire audiences worldwide! This role offers a platform for creative expression combined with strategic impact—perfect for passionate marketers eager to make their mark through innovative social media management and compelling content creation.

Pay: $51,397.65 - $61,898.25 per year

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Lakewood, CO 80226