Marketing Manager

Robert Half has a client seeking a Marketing Manager commutable to the West Grove, PA area Monday-Friday . This candidate should have experience in the ecommerce, toys, fashion, or related industries. The Marketing Manager will play a key role in shaping the company’s brand presence and driving customer engagement across multiple channels. This position leads a wide mix of marketing functions—including digital programs, product marketing, social strategy, influencer and affiliate initiatives, and cross‑channel campaigns.

Responsibilities include:

• Drive product launch readiness by coordinating messaging, timelines, and supporting assets
• Partner closely with product teams to ensure successful development and rollout initiatives
• Refine product positioning to highlight value, differentiation, and customer benefits
• Maintain the overall marketing calendar and coordinate timelines across teams
• Compile performance reports, analyze trends, and communicate insights to stakeholders
• Ensure all marketing materials and customer touchpoints remain consistent with brand standards
• Lead core digital efforts such as paid media, email strategy, and website optimization
• Strengthen and maintain partnerships with digital agencies and marketing vendors
• Review performance data regularly and adjust digital activities to maximize results
• Establish clear marketing priorities and create a roadmap that supports the company’s expansion plans
• Evaluate available channels and select those best suited for achieving brand and revenue goals
• Translate business objectives into actionable marketing plans and go‑to‑market strategies
• Guide content direction and ensure the company’s social presence reflects the brand voice
• Support, mentor, and oversee the Social Media Manager
• Build and nurture relationships with influencers, affiliates, and brand partners to expand reach

The salary range for this position is $90,000-$100,000 depending on years of relevant experience. Benefits may include: Paid time off, Paid holidays, Employee product discounts, Professional development opportunities