Manager Social Media

We are seeking a creative, data-driven, and strategically minded Social Media Manager to oversee our brand’s presence across social platforms. This role is responsible for shaping our voice online, growing our communities, and driving meaningful engagement that supports our business goals.

The ideal candidate is equal parts storyteller, strategist, and analyst who understands brand comms, culture, trends, and what makes audiences stop, engage, and share.

Responsibilities: Strategy and Planning

• Develop and execute a comprehensive, global social media strategy aligned with brand and business objectives.
• Create and activate an influencer strategy in partnership with Marketing.
• Identify target audiences, content pillars, and channel-specific approaches and messaging.
• Plan and manage the social media content calendar across all platforms.

Content Creation and Publishing

• Write, edit, and produce high-quality content (copy, photos, short-form videos, graphics) tailored to each platform.
• Collaborate with creative teams, agencies, or internal partners to execute campaigns.
• Publish daily content and ensure consistent brand voice and visual identity.

Community Management

• Engage with followers, respond to comments and messages, and foster a positive brand community.
• Monitor social chatter, trends, and sentiment to inform strategy.
• Manage social escalations and ensure timely responses.

Analytics and Reporting

• Track and analyze performance metrics across platforms (e.g., reach, engagement, conversion).
• Prepare monthly/quarterly reports with insights and recommendations.
• Use analytics to optimize content and improve audience growth.

Campaigns and Collaborations

• Lead social media campaigns, product launches, events, and cross-functional initiatives.

• Partner with influencers, creators, and brand advocates to amplify reach.

• Stay informed on industry trends and emerging platforms to keep strategies fresh and competitive.

• #LI-SV1

• Qualifications: Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).

• 6-8 years of professional experience managing social media for a brand or agency.

• Strong writing, storytelling, and visual communication skills.

• Proven ability to plan, create, and manage content across platforms (Instagram, TikTok, LinkedIn, Facebook, Twitter/X, YouTube, etc.).

• Experience with social media analytics tools (e.g., Sprout Social, Hootsuite, Meta Business Suite, Google Analytics).

• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

• Creative and independent mindset with a passion for culture, trends, and digital innovation.

Preferred Skills

• Experience with paid social media campaigns and influencer strategy.
• Basic design or video editing skills (e.g., Canva, Adobe Creative Suite).
• Knowledge of SEO, content marketing, and broader digital strategy.
• Understanding of crisis communication best practices on social platforms.

About Us: With a legacy spanning more than 80 years, NSF leverages science and innovation to improve human and planet health. We provide science-driven, independent testing, inspection, certification, and advisory services and develop the very standards that drive the food, water, and life sciences industries worldwide. We empower our clients to navigate shifting regulations to improve consumer health, safety, and quality of life.

One of our core values is We Are One NSF. This means that while we’re one team, we embrace the cultural, ethnic, language, and demographic diversity that reflects the societies in which we live and work.

Come join a team that makes a difference in the world. More information about NSF can be found at nsf.org.

NSF is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.

Notice to Agency and Search Firm Representatives: Please note that NSF is not accepting unsolicited resumes from agencies/search firms for this role. Resumes submitted to an NSF employee by a third-party agency without a valid written & signed search agreement between NSF and said third-party agency will become the sole property of NSF. No fee will be paid if a candidate is hired as a result of an unsolicited agency or search firm referral. Thank you.

About the Team: We build awareness and value in the global NSF brand. Our teams include Standards, Growth Acceleration, Communications, and Government Affairs. We act as NSF’s global ambassadors, championing our integrity, expertise, capabilities and resources., working with our internal partners to deliver real value to our clients and NSF.