Social Media Manager

Social Media Manager

A leading manufacturer in the outdoor recreation industry is seeking a creative, strategic, and data-driven Social Media Manager to lead the development and execution of organic and paid social media strategies, influencer partnerships, and digital campaigns.

This role will play a key part in building brand awareness, engaging online communities, and supporting retail partner success through compelling digital content and performance-driven marketing initiatives.

The ideal candidate is passionate about social media storytelling, community engagement, and analytics-driven marketing , and thrives in a fast-paced, collaborative environment.

Key Responsibilities

Social Media Strategy & Content

• Develop and execute a comprehensive social media strategy across platforms including Instagram, Facebook, TikTok, X, LinkedIn, and YouTube.
• Plan and manage a content calendar aligned with brand campaigns, product launches, and seasonal initiatives.
• Create engaging platform-specific content including images, short-form video, graphics, and promotional assets.
• Monitor social media trends, competitor activity, and audience engagement to keep content fresh and relevant.
• Identify opportunities for real-time engagement and trending conversations .
• Engage directly with followers by responding to comments, messages, and mentions to build a strong online community.

Paid Social & Digital Campaigns

• Develop, manage, and optimize paid social and digital media campaigns to drive brand awareness, website traffic, and qualified leads.
• Partner with internal teams to support product launches, marketing campaigns, and promotional initiatives .
• Work with external agencies to plan and execute digital advertising campaigns.
• Test and optimize creative, audiences, messaging, and placements to improve campaign performance and reduce acquisition costs.
• Ensure paid campaigns align with brand guidelines and digital best practices.

Influencer & Partnership Marketing

• Lead the development and management of influencer and creator partnerships to support brand growth.
• Identify and onboard relevant content creators, industry reviewers, and brand ambassadors.
• Manage influencer campaigns including contracts, content approvals, usage rights, and performance tracking .
• Ensure partnerships align with brand values and deliver measurable impact.

Analytics & Performance Reporting

• Track and analyze performance across organic and paid social media campaigns .
• Monitor key metrics such as engagement, CTR, CPC, ROAS, impressions, and conversions .
• Develop monthly performance reports highlighting insights, trends, and opportunities for optimization.
• Use analytics to continuously refine content strategy and campaign effectiveness.

Retail Partner Enablement

• Develop social media toolkits and best-practice guides to support retail partner marketing efforts.
• Host training sessions or webinars to educate partners on effective social media strategies.
• Provide templates, hashtags, and campaign guidance to help partners amplify brand messaging locally.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field preferred.
• 3+ years of experience in social media marketing, digital marketing, or content strategy .
• Strong knowledge of major social platforms including Instagram, Facebook, TikTok, LinkedIn, YouTube, and X .
• Experience managing paid digital campaigns using platforms such as Meta Ads Manager, Google Ads, or similar tools.
• Proven ability to develop engaging content and digital campaigns.
• Strong writing, editing, and visual storytelling skills .
• Experience with social media management tools such as Hootsuite, Sprout Social, Buffer, or Sprinklr .
• Strong analytical skills with the ability to use data to improve marketing performance.
• Comfortable working in a fast-paced, collaborative environment .
• Interest in emerging marketing tools and technologies, including AI-powered marketing platforms .

Additional Requirements

• Ability to travel approximately 20% , including occasional weekends.
• Comfortable appearing on camera and capturing live content.
• Occasional social monitoring during weekends or holidays .
• Ability to spend time in production or operational environments .
• Hybrid schedule with approximately four days per week in the office .