Marketing Manager

Overview

The Live - USA Incorporated Marketing Manager supports the Marketing Director in developing and executing integrated marketing, communications, and community engagement strategies that strengthen brand awareness, enhance guest engagement, and generate revenue across all American Niagara Hospitality (ANH) properties. The Marketing Manager is responsible for day-to-day implementation of marketing initiatives, coordination with internal teams, and ensuring that brand messaging is consistent across all digital, media, and community channels.

Responsibilities

Digital Marketing & Audience Engagement

• Implement content and campaign strategies developed in collaboration with the Marketing Director
• Partner with social media and email marketing staff to ensure digital campaigns follow best practices and deliver measurable results
• Manage email marketing campaigns with a modern approach: audience segmentation, automation, personalization, and performance analysis
• Ensure website and third-party booking platforms (Expedia, Hotelbeds, etc.) are accurate, updated, and optimized for engagement
• Explore and support implementation of emerging digital channels (SMS/texting, influencer partnerships, live activations) as directed by the Marketing Director

Community & Partnerships

• Manage community-based initiatives such as the Adventure Passport and Student of the Month programs, evolving them to increase brand visibility and impact
• Represent ANH properties at local community and tourism events as needed
• Build and sustain relationships with local organizations, schools, and tourism partners to extend brand reach and strengthen community connections

Media Relations & Storytelling

• Draft and distribute press releases, media kits, and storytelling content in alignment with the Marketing Director’s PR strategy
• Support media outreach and cultivate influencer relationships to increase coverage and awareness of ANH properties
• Coordinate photography, video shoots, and creative storytelling projects for marketing campaigns and brand promotion

Advertising & Brand Awareness

• Manage execution of advertising partnerships (Expedia, PLUS Media, etc.), ensuring alignment with brand marketing goals
• Assist in the promotion of packages, seasonal offerings, and on-site experiences through marketing campaigns
• Track campaign performance and provide reporting to inform future marketing strategies

Internal Collaboration & Brand Consistency

• Collaborate with the Art Director and creative resources to produce on-brand collateral and promotional materials
• Partner with operational departments (Food & Beverage, Events, Guest Services) to support marketing initiatives and ensure brand consistency
• Maintain a cohesive brand voice across all guest-facing and community-facing platforms

Additional Responsibilities

• Maintain organized records of marketing activities, campaigns, and media outreach
• Stay up to date on hospitality marketing trends and recommend innovative approaches to the Marketing Director
• Perform other duties as assigned to support the overall marketing function

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (preferred)
• 3–5 years of progressive experience in marketing, communications, or hospitality
• Strong knowledge of digital marketing strategies, including social media, email, content, and third-party channel management
• Excellent writing, editing, and communication skills
• Proficiency with analytics tools (Google Analytics, CRM, social insights)
• Highly organized, creative, and detail-oriented with the ability to manage multiple projects
• Strong collaborator who thrives in a team environment under direction of the Marketing Director

Pay: $24.00 - $30.00 per hour

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person