Senior Social Media Manager

Senior Social Media Manager

Location:

Los Angeles, CA

Salary Range:

$95,000 – $105,000

About the Role

We are seeking a Senior Social Media Manager to lead the day-to-day execution and long-term strategic development of our social ecosystem.

This role is equal parts platform strategist, content orchestrator, growth driver, and brand guardian — someone who understands how each platform plays a distinct role while contributing to a cohesive, elevated brand presence.

You will oversee all social touchpoints across Instagram, TikTok, Pinterest, YouTube, and emerging platforms, while also leading influencer partnerships, creator relationships, and product seeding programs that expand brand reach and community.

This role partners closely with Creative, Marketing, E-commerce, and PR to ensure social media is fully integrated into the brand and business.

Key Responsibilities

Channel Strategy and Management

Own the day-to-day management of all social platforms, including Instagram, TikTok, Pinterest, YouTube, and emerging channels.

Define and maintain the role of each platform within the broader brand ecosystem.

Build and manage monthly and seasonal content calendars in partnership with Creative and Marketing.

Ensure publishing cadence, platform optimization, and distribution strategies are intentional and consistent.

Identify emerging platform opportunities and develop strategies to grow brand presence.

Social Growth and Audience Development

Develop and execute strategies to grow brand audience, engagement, and community across platforms.

Identify content formats and storytelling approaches that drive reach, saves, shares, and follower growth.

Monitor platform trends and emerging behaviors to keep the brand culturally relevant.

Test and iterate content formats to continuously improve performance and visibility.

Content Direction and Copy Leadership

Lead social copy direction in alignment with brand voice and campaign narratives.

Translate campaign concepts into platform-specific storytelling.

Write and/or oversee captions, hooks, and platform-native content formats.

Partner with Creative to brief content needs and ensure deliverables support both brand storytelling and performance goals.

Influencer and Creator Partnerships

Own influencer and creator strategy across identification, outreach, relationship management, and performance tracking.

Build and grow a network of aligned creators, tastemakers, and brand advocates.

Develop and manage the product seeding program in partnership with PR and Merchandising.

Ensure partnerships reflect brand positioning while driving meaningful reach, engagement, and customer acquisition.

Track influencer performance and optimize partnerships based on impact.

Performance and Optimization

Define KPIs for each platform and track performance against them.

Deliver weekly and monthly reporting with insights and actionable recommendations.

Continuously optimize content based on data, audience behavior, and platform trends.

Translate performance insights into actionable strategies for content, partnerships, and growth.

Cross-Functional Integration

Partner closely with Creative, E-commerce, Marketing, and PR teams.

Align social storytelling with product launches, campaigns, and commercial priorities.

Ensure social media functions as a fully integrated brand and revenue-driving channel, not a siloed function. Support broader marketing initiatives through social-first thinking and creator partnerships.

What We’re Looking For

A strategic thinker who can operate at both a high level and in the details.

Someone who understands social as both a brand-building and growth channel.

A balance of creative intuition and performance-driven decision making.

A calm, collaborative, and solutions-oriented partner.

A strong point of view on storytelling, product, and digital experience.

An instinct for identifying creators and voices that authentically align with the brand.

Qualifications

5–8+ years of experience managing social media for a fashion, lifestyle, or luxury brand.

Proven experience leading multi-platform social strategy and audience growth.

Deep knowledge of influencer ecosystems, creator partnerships, and seeding programs.

Strong understanding of platform-native storytelling and content performance.

Experience with social analytics, reporting, and performance optimization.

Excellent copywriting and editorial instincts.

Strong visual taste level and understanding of brand building.

Highly organized, detail-oriented, and systems-minded.

Experience working cross-functionally with creative and marketing teams.

Benefits

Competitive salary and growth opportunities

Health benefits

Paid time off

Employee product allowance

Hybrid work environment