Marketing Director

Title: Director of Integrated Marketing

Location: New York, NY (Hybrid)

Company: VIVAIA

Reporting Line: Co-Founder

VIVAIA is a fast-growing sustainable footwear brand known for combining comfort, innovation, and modern design. With rapid global expansion across e-commerce and retail, we are building a stronger brand presence in the U.S. market.

We are looking for a Director of Integrated Marketing to lead brand campaigns and consumer engagement in the U.S. This role will focus on integrated marketing strategy, community engagement, and offline brand activations.

Responsibilities

• Lead integrated marketing campaigns across social, influencer, PR, and retail channels
• Build and grow VIVAIA’s brand community and customer engagement
• Plan and execute offline marketing initiatives including brand events, pop-ups, and store activations
• Collaborate with e-commerce, retail, and global marketing teams to drive brand growth

Requirements

• 8+ years of marketing experience in consumer, fashion, retail, or DTC brands
• Strong experience in integrated marketing campaigns and brand building
• Experience with community marketing, influencer marketing, and offline events
• Strong communication and project management skills

VIVAIA is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, reflecting the global community we serve.