RVCA - Social Media & Influencer Marketing Intern
Full-time
Irvine, CA, USA
About the job
Social Media & Influencer Marketing Intern
Brand: RVCA
Location: Irvine
Duration: Seasonal Internship (10–12 weeks)
Hours: 10–15 hours per week
Compensation: Hourly + potential for college credit
About RVCA
RVCA is a global lifestyle brand rooted in art, surf, skate, and creative culture. The brand brings together artists, athletes, and musicians who embody the RVCA spirit and push creative boundaries.
This internship offers hands-on experience working with the brand’s social media and influencer partnerships, helping to identify and collaborate with emerging creators who align with RVCA’s culture and aesthetic.
Position Overview
The Social Media & Influencer Marketing Intern will support RVCA’s marketing team by identifying emerging creators, assisting with influencer outreach, and coordinating product seeding and collaborations. This role provides practical experience in influencer marketing, creator partnerships, and social media strategy within the action sports and lifestyle apparel industry
Key Responsibilities
Influencer Discovery
- Research and identify emerging creators across Instagram, TikTok, and other platforms
- Evaluate creators based on brand fit, engagement, and audience alignment
- Maintain a database of potential partners and creator profiles
Creator Outreach
- Conduct direct message outreach to potential influencer partners
- Introduce the RVCA brand and influencer program
- Build relationships with creators and respond to partnership inquiries
Product Seeding Coordination
- Coordinate product gifting to creators
- Collect shipping details and size information
- Track shipments and product placements
Campaign & Content Tracking
- Monitor influencer posts and stories featuring RVCA products
- Track engagement and performance metrics
- Compile reports on creator partnerships and campaign outcomes
Trend Research
- Monitor social media trends within surf, skate, fashion, and creative culture
- Identify emerging creators and content styles relevant to the RVCA audience
What You’ll Learn
- Influencer marketing strategy and creator partnerships
- Social media trend analysis
- Brand storytelling and content strategy
- Product seeding and influencer campaign coordination
- Marketing analytics and performance tracking
Qualifications
- Currently enrolled in a college or university program (Marketing, Communications, Business, Fashion, or related field)
- Strong familiarity with Instagram, TikTok, and emerging social platforms
- Experience creating social media content
- Knowledge of influencer marketing tools or analytics
- Interest in surf, skate, art, music, or street culture
- Strong communication and organizational skills