Social Media Strategist

POSITION SUMMARY:

The Social Media Strategist owns the company’s organic and paid social strategy and execution across priority channels. This role plans content, grows audiences, manages influencers/creators, runs paid social campaigns within an established budget, and produces platform-native graphics and short-form video. The Strategist tracks performance, reports insights, and continuously tests new channels and formats to improve reach, engagement, and pipeline impact.

KEY RESPONSIBILITIES:

• Own social strategy, channel roadmap, and content pillars aligned to brand and business goals.
• Manage day-to-day publishing, community management, and channel governance.
• Develop monthly/quarterly content calendars; write briefs and scripts as needed.
• Create social-first assets (graphics, carousels, short-form video, basic motion) optimized per platform.
• Manage influencer/creator programs: sourcing, outreach, contracts/briefs, approvals, and performance tracking.
• Plan and execute paid social campaigns (targeting, creative variants, testing, optimization) within a predetermined budget.
• Explore and pilot new channels/placements; recommend where to invest based on results.
• Own social reporting: dashboards, weekly/monthly performance recaps, insights, and recommendations.
• Partner with Marketing, Product, Sales, and Design to ensure messaging accuracy and brand consistency.

SUPERVISORY RESPONSIBILITIES:

• This position will not have any supervisory responsibilities.

WORK ENVIRONMENT:

• This job operates in a professional office environment. The role routinely uses standard office equipment.

EDUCATION/EXPERIENCE REQUIRED:

• 5+ years in social media (strategy + hands-on execution); B2B experience a plus.
• Proven experience running paid social and reporting on performance (CTR, CPC, CPL, ROAS where applicable).
• Strong content creation skills (copy, creative direction, platform-native video/graphics).
• Experience managing influencers/creators and content approvals.
• Proficiency with common creative and scheduling tools (e.g., Adobe/Figma/Canva; native platform tools).
• Strong project management, communication, and stakeholder alignment skills.

ADDITIONAL ELIGIBILITY REQUIREMENTS:

• Familiarity with video editing tools (Premiere Pro or similar).
• Experience in fleet, automotive, SaaS, or technical products.
• Consistent, on-brand creative delivered on time across channels.

PHYSICAL REQUIREMENTS:

• This is largely a sedentary role; however, some standing, walking, reaching, stooping, bending, kneeling and crouching may be required.
• Basic motor skills and manual dexterity for extensive computer usage are required.
• Sitting for extended periods of time is required.
• Talking, hearing and close vision abilities are required.
• Stress may occur with changing priorities, tight deadlines and long hours.
• Ability to occasionally lift 20 pounds.

TRAVEL REQUIREMENTS:

• Approximately 5%

• This position description outlines the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

**Noregon Systems, Inc is an EO Employer AA: M/F/Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity or any other protected class.