SFC PR & Advertising Specialist

SFC PR & Advertising Specialist

Sustainable Food Center (SFC) is seeking a PR & Advertising Specialist at an exciting time of growth. The PR & Advertising Specialist is a hybrid role in Austin, TX, with a primary focus on supporting SFC’s mission through increasing brand awareness and expanding visibility statewide. The position will also contribute to increasing participation in SFC programs (such as food access initiatives, cooking classes and farmers markets), as well as support organizational fundraising to serve Texas families and farmers.

Key responsibilities of this two-part role include, but are not limited to:

· Public Relations

o Secure and coordinate public relations and earned media relationships/opportunities.

o Post SFC news updates to SFC website and share with the rest of the communications team for utilization on other SFC channels in correlation with distribution.

o Lead and grow SFC’s influencer relationships in collaboration with the rest of the communications team.

· Advertising

o Develop and execute paid advertising campaigns, with market research and A/B testing.

o Media buying and placement in compliance with grant budgets and requirements.

o Monitor campaign performance and report on placement progress, KPIs, conversions and ROI.

Required qualifications:

• Bachelor’s degree in marketing, public relations, communications, journalism, or a related field (or equivalent professional experience).
• Minimum of 2–3 years of experience in public relations and/or advertising.

Core competencies:

• Strong writing, editing and verbal communication skills for diverse audiences, including racially, ethnically and socioeconomically diverse communities.
• Strong attention to detail and commitment to accuracy.
• Excellent organizational and time-management skills.
• Ability to manage multiple priorities and meet deadlines.
• Collaborative mindset and strong interpersonal communication skills.
• Commitment to integrity, accountability, and stewardship of mission-based resources.

Qualifications that are a plus, but not required:

• Existing Texas earned media relationships.
• Ability to provide examples of earned media coverage secured independently.
• Experience being on-camera interviewed.
• Proficiency in paid ad platforms (Meta Ads Manager, Google Ads).
• Experience working with sales representatives for outdoor and broadcast ad spends.
• Experience using design tools such as Canva.
• Comfortability with taking photos/video and doing minor photo/video editing.
• Knowledgeable in AP Style for newswriting.
• Bilingual in English/Spanish is a plus, but not required.

Work Environment & Values
The PR & Advertising Specialist is expected to uphold the organization’s commitment to equity, transparency, and responsible marketing & communications practices in support of our mission and community impact. The physical demands of the role include remaining in a stationary position for extended periods with use of hands and fingers for working on a computer. The employee must also maintain a professional remote work environment with reliable internet access and the ability to participate in video conferencing as needed. Reasonable accommodations will be made to enable individuals with disabilities to perform these essential functions.

The salary range for this position is $50,000-$55,000. Full job description available on the SFC Careers page.

TO APPLY:
Please email your resume and cover letter to scollica@sustainablefoodcenter.org with the subject: PR & Advertising Specialist. munities!

Pay: $50,000.00 - $55,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Austin, TX 78702